Pop management is of great significance in modern commerce. It aims to create a sales model based on customer demand and attract customers' attention by designing products and services. In this rapidly changing era, this strategy can make businesses walk at the forefront of the market, because it is rooted in the actual needs of current consumers. With the help of Pop management, businesses can innovate according to customers' actual needs, so as to enhance interaction and contact with consumers, achieve efficient profits, win customers' trust and repeat purchases.
POPs management is suitable for different business models. It can be crystal, jewelry, handicrafts, movies, music, games and other entertainment products, and it can also be high-end luxury goods or mass consumer goods. Nowadays, many enterprises adopt pop management in their brand promotion and sales, because it has been proved to be a reliable and effective marketing tool. Therefore, companies adopting this strategy can show excellent quality and quality in their products and services, enhance customers' shopping experience, enhance brand loyalty, and finally achieve commercial success.