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Is there a deposit for opening a small red bookstore?
How much is the settlement deposit of Xiaohongshu Mall?

Domestic brand margin is uniformly levied at 20,000 yuan.

The foreign brand deposit is uniformly levied at $3,300.

What are the conditions for Xiaohongshu to settle in?

Xiaohongshu must first have merchants, and individuals cannot settle in. Brands and trademarks are also necessary, and agents must be authorized. Such as account opening license, legal person certificate, company invoice, etc. And some qualifications of the industry are different according to different categories. But one thing is that the brand control of Xiaohongshu is very strict now, and it is difficult for ordinary brands to settle in. Of course, Tmall can settle in, but it is still difficult for you to settle in. It is not excluded that there is a little problem with your information or some reason for its platform. I know a person who does Tmall skincare. The annual sales volume is almost 50 million to 60 million, and I still can't get in. Tmall store is not a talisman. I finally found a way to do it. But in the same situation, with the help of Tmall or JD.COM, the store can be better helped. However, whether you can enter the store or not depends on how the little red book is reviewed or some internal threshold rules.

So how long will it take to settle in Xiaohongshu?

The check-in time mainly depends on the merchants themselves: if the merchants can fill in the check-in information quickly and pass the one-time review without appealing the contract, they can check in within one week at the earliest.

What is the process of signing a small red book?

After the contract content is confirmed during the check-in, the signing needs to be completed offline: the legal department of Xiaohongshu will send the sealed contract in duplicate to the business address provided by the merchant. The merchant must send the contract back within 2 working days after receiving it. If the merchant fails to send it back within 1 month after the legal service is issued, Xiaohongshu may freeze the merchant's account.