It refers to the act of fabricating facts or concealing the truth for the purpose of illegal possession, and defrauding large amounts of public and private property. Whether it is fraud or not is not determined in a superficial form. Formally speaking, one is to fabricate facts, and the other is to conceal the truth; Essentially, by fabricating facts and concealing the truth, the victim is caught in a wrong understanding, which belongs to fraud.

Merchants can cheat consumers in the following ways:

1, negotiate with the operator. That is, exchange, repair or appropriate compensation for the purchased goods or services in consultation with the operators to resolve disputes. Before negotiation between consumers and operators, we should pay attention to the following points: first, we must keep the packaging boxes and instructions of the purchased goods as complete as possible; The second is to carry the invoice of the goods as a shopping voucher; Third, you can call the store first to negotiate and make an appointment before you go; Fourth, seeking truth from facts, demanding to be reasonable and legal; Fifth, pay attention to attitude. If the operator is willing to pay back, he will pay back. In case he can't meet his requirements, don't make any noise. It can be solved through other channels.

2. complain to the consumer association.

3. Complain to the relevant administrative department. After disputes over consumer rights occur, consumers should appeal to the relevant administrative departments of industry and commerce, price, quality and technical supervision, quarantine, health, agriculture, construction and so on according to different situations.

4. According to the arbitration agreement reached with the operator, apply to an arbitration institution for arbitration. 5. Bring a lawsuit to the people's court.

To sum up, if a merchant deceives consumers, it should increase the compensation for the losses suffered by consumers as required, and the amount of compensation is three times the price of goods purchased by consumers or the cost of receiving services.

Legal basis:

Article 55 of the Law of People's Republic of China (PRC) on the Protection of Consumer Rights and Interests

If an operator with punitive liability commits fraud in providing goods or services, it shall increase the compensation for the losses it has suffered according to the requirements of consumers, and the amount of compensation shall be three times the price of goods purchased or the cost of receiving services; If the amount of additional compensation is less than that of 500 yuan, it shall be 500 yuan. Where there are other provisions in the law, those provisions shall prevail.

Where a business operator knowingly provides goods or services to consumers, causing death or serious damage to the health of consumers or other victims, the victims have the right to demand compensation from the business operator in accordance with the provisions of laws and regulations such as Articles 49 and 51 of this Law, and have the right to demand punitive damages less than twice.