Time is slowly moving forward, the new year has come, and the new year is coming to us! You can make an annual work plan for yourself at this time. So as to carry out the work in an orderly way. How can we write an annual work plan to help us realize our annual work as soon as possible? The following contents are specially compiled Annual Plan of E-commerce Work. Please collect this article for the convenience of subsequent reading.

E-commerce annual plan (1) Department responsibilities:

1, the company's e-commerce operation and sales plan execution, responsible for sales and roi to formulate an executable operation plan around sales targets.

2. Maintain the normal operation of the company on e-commerce platforms such as Tmall; Implement the work of each position according to the operation plan; Promotion, event planning, marketing, etc.

3. Take customers as the center, bring sales drive through operation, and enhance product and brand influence, user and service experience, etc.

4, data analysis and mining, market analysis and users, competing products; Provide effective reference for the company's new product development and strategic layout.

5. Establish workflow and system management system in the operation department, and cooperate with other departments to realize standardized process management and kpi assessment.

6. Be responsible for the expansion and management of the network distribution channel system; And the implementation and management of other e-commerce platforms in the later period.

Departmental objectives:

1. Sales in the second half of the year: 300 w/20xx；; 20xxw/20xx year. (September 20xx/10/1/65438+February sales target: 20w/40w/90w/ 150w)

2. Healthy and reasonable operation structure: the input-output ratio roi is controlled at1:3-1:5; Marketing 10- 15%, personnel 10%, operation 25% and gross profit 50%; Transformation1%; The target completion rate is 50-80%; The repurchase rate is 30%;

3. The operation system flow is clear, and the team runs in and maintains stability; Build a marketing operation team; Kpi assessment is reasonable.

Ideas of operation chain: Tmall+integrated traffic channel-whole network distribution-self-built mall or platform +o2o+ brand marketing;

Cultivation period: the second half of 20xx; Focus on the operation of Tmall online store, which is mainly based on activity planning, through train, drilling exhibition and promotion, build a carding operation team, formulate a standardized sop specification +kpi assessment system for optimizing workflow, comb job cooperation, and support operation with sales drive; Official website construction and initial website operation and brand promotion; Weibo WeChat Micro-Amoy builds transformation, builds the concept of user demand hype, and focuses on event planning, event marketing and public welfare marketing. In the initial stage of online shop operation, artists and customer service are preferred; Visual and copywriting planning of detail page and optimization of title keywords are the key points; Of course, the pre-production and online progress, Tmall audit and declaration activities may delay the planned progress; Plan and respond mainly according to the actual situation.

Core of online store operation plan (20xx):

1, operation plan and plan, target and cost control budget; Set up an operation team, set posts and people, and implement tasks to people; Post workflow standardization sop specification formulation, kpi assessment customization; Preparation: design and packaging of warehouse logistics system; Customer service system; Sharing and division of marketing resources;

2. Product positioning, style positioning, taking photos, launching Tmall, making detailed pages, store management and internal strength, decoration and visual display, and planning copywriting;

3. Online shops promote drainage (focusing on the persistence of through train, drilling exhibition in the station and taobao guest) and nourishing words; Basic ranking optimization; Associative collocation and packaging optimization

4, event planning, big promotion planning (opening promotion, Mid-Autumn Festival activities, Chongyang activities, double 1 1 limited time snapping, double 12 spike promotion); Other activities: full reduction/coupon /+ 1 yuan exchange /0 yuan buying new products, etc.

5. Construction of communication and promotion systems such as Hu Tao Tao Wei and a gang in the station; Drainage and promotion conversion rate, content marketing, mainly promoting ecological detoxification and intestinal nutrition and health.

6. sns and Weibo brand promotion drainage system outside the station; Cooperate with brand marketing department to complete the process of brand communication.

7. Membership grade and integral system scheme; Member care; User experience improvement; Preferential activities for old customers

8. Establishment and expansion of distribution system; It is planned to start construction and expand the distribution channel system in 20xx65438+February.

9. Online shop launch plan:/In early September, news Tmall was launched; 165438+65438 Taobao shop c1laid at the end of October; 65438+ 10 C store's distribution channel plan started at the end of February.

10, daily maintenance and management, online shop optimization, data monitoring and analysis, and adjustment of operation direction (stores, industries, users, activity data, etc.). );

1 1, team coordination and departmental communication, supply chain management (products, markets, warehousing, logistics, etc. )

12, core elements of e-commerce: flexible supply chain and price, user experience, operation and promotion.

The first stage: incubation period preparation (20xx August)

1, operation team preparation (operation, art design, customer service, warehouse management, promotion and planning); Initial artists and customer service are preferred; It is planned to be completed before August 10; The budgeted personnel cost is 2w/ month /6 persons. Post workflow standardization sop specification formulation, kpi assessment customization.

2. Warehousing and logistics preparation (formulate the company's internal warehousing and distribution process specification, select the courier company with appropriate price service, and formulate the national logistics price list).

3, merchants stocking (according to the data analysis of seller's tools in taobao index and Babaha; Investigate the market and analyze the competing products of peers, formulate the price strategy scheme of hot-selling explosive products, and initially formulate competing products schemes such as drainage fund, main promotion fund, activity promotion fund and profit-making fund); Complete the product selection plan before August 15.

4. According to the number of SKUs in each quarter, break down the annual sales target; The proportion of main promotion funds and promotion funds to the number of SKUs in the current quarter; Target decomposition of pv, uv, conversion rate and customer unit price; The proportion of advertising investment and other activity resources. It is planned to be completed before August 18.

5. Refine the operation and marketing plan (formulate the store opening promotion plan and promote the combination of inside and outside the station); It is planned to be completed before August 20th.

6. Basic personnel's product knowledge learning and service speech training (currently mainly aimed at customer service and warehousing logistics)

7. Tmall's online preparation: preparation of shooting products, photo processing of artists, product uploading, optimization of baby title keywords, description page planning, advertising copy, store decoration, etc. Store style positioning and product selection; It is planned to be completed before August 28th.

8. Preparation and preheating for Tmall's launch (a hot topic in manufacturing, brand promotion and opening promotion through soft texts or other implantation points, and release platforms such as Weibo, Netease, Sina, Sohu, etc. )

Phase II: Opening Period and Trial Operation (September 20xx)

1, store decoration, description of page optimization, shaping brand image (from the beginning of store decoration, brand introduction and honor, design concept, customer needs, leaving a deep impression on consumers; Unified design of packaging boxes, packaging bags and brand image gifts. ); Officially launched; It is planned to go online before September 3.

2. Optimization and implementation of the planning of opening promotion activities, with high cost performance, purchased in 0 yuan (full 100 gift 100 coupon); Activity summary.

3. Mid-Autumn Festival Promotion: Prepare in advance 10 days. Completed before September 9.

4. The online shop began to operate by promoting drainage (focusing on the continuous through train, drilling exhibition and taobao guest in the station) and nourishing words; Basic ranking optimization; Relevance collocation optimization

5. Construction of communication and promotion systems such as Hu Tao Tao Wei and a gang in the station; Drainage and promotion of conversion rate, content marketing, mainly promoting ecological detoxification and intestinal nutrition and health; It is planned to complete the division of labor and promotion plan before September 20.

6. Data Record and analyze the data of the shopping mall every day (this work must be long-term and lasting; Such as uv, pv, conversion rate, jump rate and so on. ); Monthly operation plan and summary report process; The operation form is scheduled to be completed before September 20.

7. Activity summary: summarize the data of sales, products and users in the trial operation stage, analyze the gains and losses, analyze the shortcomings, and optimize the later promotion and activity plan.

The third stage: operation growth period (the fourth quarter of 20xx)

1. Develop a phased online store promotion plan in the growth period, complete the target by stages, and decompose the indicators; Through train and exercise exhibition; Get through the Taobao channel. (Start sns promotion inside and outside the station); It is planned to be completed in early June 10.

2, event planning, big promotion planning (opening promotion, Mid-Autumn Festival activities? , Chongyang activities, double 1 1 promotion, double 12 promotion); Other activities: full discount/coupon /+ 1 yuan exchange/new product purchase in 0 yuan, etc. The preparation period of each activity is 7- 10 days.

3. The test and poster activities started on June 5438+00, and it is planned to complete the planning, optimization and planned test in double 1 1 before 10; Double 1 1 main drilling exhibition budget 15-20W.

4. According to the sales situation and the analysis of similar sales situation of Taobao, the main products were appropriately adjusted, and the explosion scheme was started, and the product selection test was started. Plan targeted activities and related collocation, special package, optimize the scheme after discussion and implement it, and introduce traffic to create explosions. It is planned to be completed before 10/0.

5.50 through train teleprompter programs; Adjust and optimize the quality score, click and conversion rate; The orientation and Chinese character training plan was completed in the middle of June 5438+10.

6. Promotion and optimization in the station; The implementation of sns promotion plan outside the station realizes drainage and brand promotion. It is planned to be completed in the middle of 10/ reprint for ten days.

7. According to pv, uv, conversion rate, customer unit price and other data, analyze the possible problems in the store and improve them in time, and make regular shop diagnosis.

8. Formulate the membership grade and integral management mechanism, follow the 80:20 theorem, and improve the repurchase rate of vip members. It is planned to be completed before 1 1.00.

9. Open or buy a Taobao C store (to be determined); Store positioning, personnel arrangement, online, operation plan, etc. ; It is planned to be completed before165438+1October 22nd.

10, Taobao internal distribution-establish a huge Taobao distribution network system to enhance brand influence; It is planned to be completed before 65438+February 10.

1 1. Keep the team stable and appropriately expand the team members (increase full-time promotion, copywriting planning, data analysis, etc. ); The operation process and team division process have been tested in practice, the process has been optimized, and the kpi has been assessed. It is planned to be completed before165438+1October 25th.

Annual Plan of E-commerce Work (Ⅱ) 20XX Personal E-commerce Work Summary

In the past six months, I had the honor to join xx Company. With the help of leaders and colleagues, I have made some progress in all aspects and completed my work well.

Now let's briefly summarize the work in 20XX:

Having good product knowledge and professional quality is the prerequisite and necessary condition for doing a good job. Since 20XX, I have always put learning in an important position and strived to improve my comprehensive quality. First, focus on learning product knowledge; The second is to learn the relevant rules and regulations of the e-commerce department.

My main job is customer service, and the complete workflow can be reflected in understanding the store situation, understanding the information of goods on shelves, customer reception, order processing, after-sales processing and evaluation management. In the early stage, it was used to collect commodity network information on Taobao platform.

Customer reception can be said to be a relatively important link, and it is the direct window of our product information output. In this half year's practical operation, I have been constantly summing up my daily work and improving my communication skills with a meticulous attitude.

E-commerce 20XX Personal Work Plan

I gradually grow and mature in my study and work, but I know that I still have many shortcomings, which will be the focus of improvement in 20XX.

1.20XX years, continue to optimize the existing network equipment and lines.

2. Plan to purchase UPS uninterruptible power supply to ensure the normal use of the server. The budget is about 6,543,800 yuan.

3. Website construction, office automation software, e-mail system and customer management system.

4. The website construction is now in the design stage and will soon enter the implementation stage, with a budget of about 25,000 /5 years.

5. After the website is completed, implement the website promotion project.

6. Office automation software, e-mail system and customer management platform system are now in the project investigation stage, and the next step is to enter the trial stage, with a budget of about 300,000 yuan.

7. Customer service hotline system, customer service hotline 400-05 16-66 1 has been opened. At present, we are developing services interoperating with websites and customer service platforms, and will enter the trial stage in the second half of 20XX, with a budget of about 10000 yuan.

As the first year of the formal establishment of the e-commerce group, I believe it will be an exciting year and a harvest year. In order to do a good job in this year's work, I now make a simple overall plan for our work throughout the year, determine the goals, sum up experience from the process, and make our work exceed the goals. Specifically, two platforms, Tmall flagship store and WeChat WeChat official account, should be built and maintained. Through the construction and maintenance of these two platforms, the company's image and brand value can be enhanced.

First, Tmall flagship store marketing

With the rapid growth of e-commerce in recent years, this society has gradually formed a new trend, that is, everyone began to believe in e-commerce and rely on it. Many enterprises begin to use the existing e-commerce platform as the starting point of e-commerce and join the army of e-commerce. For example, the flagship stores of many enterprises have appeared in the most popular Tmall Mall, and even the coating industry, which has always been considered to have many restrictions on doing e-commerce, has gradually overcome those obstacles and started the construction of e-commerce. Since 20xx, many paint industries have set up their own flagship stores on Tmall, and have made great efforts in these two years, such as Nippon, China Resources, Dulux, Carpoly and so on. Therefore, as a senior strength enterprise in the coating industry, Pasteur Group must also have its own Tmall Mall, which has become the real meaning of our group's existence!

1, apply for Tmall flagship store

The first thing to do in the New Year is to apply for the establishment of Tmall flagship store belonging to Bart Group. As the first step taken by the group company to e-commerce, we must make a decision decisively and quickly, because I believe that only by doing so can we have a chance of success.

2. Make overall planning for Tmall flagship store.

After applying to the store, we began to make an overall plan for a series of matters in the store. First of all, the store will carry out product positioning and function positioning, what products the store sells and how to price them, which will become the key to our success; Secondly, the decoration and layout of shops will also become a big problem, which needs to be both novel and practical. Third, promoting and selling this piece will be the most important thing for the store. What we need is the effect achieved with the least amount of money, which is what all electric businessmen value most. For this piece, it is also the core work of our e-commerce, because it will directly affect the interests of the company. No matter which step we take, our group's goal is to strive for the interests of the group company with the least resources as the starting point, because we are Buddhists, and we also hope that General Fang and the leaders will trust us and support us here!

Although we started much later than others, we can also turn this into our advantage. They have worked hard for so long, leaving many good themes for us to use, such as participating in e-commerce products, such as selling and promoting products, which will become our wealth!

3. Tmall flagship store sales model, after-sales status and solutions.

There are some obstacles for the paint industry to enter e-commerce, mainly including after-sales construction and the company's own traditional sales model. The traditional sales model of coating enterprises is generally in the form of regional agents, which leads to the different prices of the same product throughout the country, and the products in each region can only be sold within their own scope. If cross-regional sales will lead to resistance from dealers, if the company establishes a Tmall flagship store, the products will be sold from the company to all parts of the country, which will inevitably become an obstacle for the company. The reason why the after-sale construction is blocked is that the oil workers have to help with the construction when selling paint, but there has always been an unknown rule in the paint industry that the oil workers can get a certain rebate in the paint sales. However, if consumers can get the paint directly from the internet, they will not be able to give the oil workers a rebate, so the oil workers may not work so hard, which may also lead to a series of problems such as consumers' difficulty in finding the construction party. This will naturally become our after-sales problem, and if it is not handled well, it may have a certain impact on the brand.

I have been thinking about these two issues since March of 20xx, or discussing them with some friends in the same industry, such as:

1, establish oil workers' club;

2. Turn our Tmall flagship store into a company and a company distributor. As long as there are dealers in the area where people buy, they will share the interests with local dealers or let online customers go directly to places with physical stores in the form of pre-sale, and pay the rest of the money to get the goods. In this way, the company and customers win-win, and customers support the company's e-commerce business and promote the brand.

We can think of many such methods, but no matter which one, we need to do it step by step before it can be established. Doing these things will be a big project, and it will not happen overnight, but if it is really successful, it will definitely be a huge asset for our group company. Although we haven't got an exact solution, and of course we haven't put it into practice, I believe that one day we will find a solution to lead our company's e-commerce to develop at a high speed and get unexpected gains!

These two problems have existed since e-commerce, not only in our company, but also in the whole industry. There is a reason why other companies entered e-commerce without hesitation two years ago or even earlier, and have not given up or fallen down until now. If we just wait and see because of difficulties, I believe we will not succeed one day.

Second, WeChat WeChat official account promotion

In today's diverse promotion methods, why did I choose WeChat WeChat official account for promotion? The reason is very simple, that is, I think this method is affordable and simple to operate, and can meet our initial needs.

Wechat WeChat official account can register online for free, without too many tricks, and mainly depends on its own groping and learning. After the account was successfully created, it was mainly through our own efforts to find enough people to pay attention to us and then pass the authentication. These concerned people should be effective and helpful for us to pass the certification, and more importantly, our promotion can bring them benefits! The specific steps are as follows:

1. Require all marketing elites in the company market to register WeChat accounts with the company's mobile phone number and pay attention to the company's WeChat WeChat official account (for one month).

2. Now many customers will use WeChat even though they can't play QQ, because direct voice operation is convenient, so try to let customers pay attention to our account and interact more! (one month)

3. After the account is established, it is not over, but by collecting enough resources to authenticate the account, so that more people can see us and pay attention to us (for one month).

After this step, our key work will come, that is, daily push. The content does not require the promotion of the company's products every day, but something should be pushed every day and messages should be sent at a fixed time every day. The content requirements are related to the company, including products, investment promotion, company news and good news, industry news, related industry news, common sense of life, preferential policies and even the achievements of marketing elites around the company or the reports of excellent distributors or successful order fairs.

5. Finally, the establishment of WeChat WeChat official account will play an important role in promoting our newly-built Tmall flagship store, increasing its exposure and shaping its image.

I'm here to briefly talk about my plans for this year. Although it seems that there is not much content, things need us to do very hard and do well. Although I don't have great goals or loud slogans, I promise I will do what I plan. If I can do everything I say, I believe the result will not disappoint the leaders. I also hope that the company can support me here. I'm not taking a step-by-step road, but I'm going to stick to it step by step. Only by persisting can we see the light, as Ma Yun said: Today is cruel, tomorrow is even more cruel, and the day after tomorrow will be beautiful, but most people will die tomorrow night, but we can't see the sun the day after tomorrow, so we must persist in everything! There is nothing wrong with the road we choose, and we can win if we persist, I firmly believe!

The annual e-commerce work plan (Part IV) focuses on strengthening sales and operation capabilities in 20xx, enhancing customer perception and brand influence, gradually exploring and building an e-commerce operation mode that can meet online shopping needs, optimizing and improving the operation processes such as order processing, distribution and shopping guide, and making certain breakthroughs in electronic channel turnover, number of users and service volume.

At present, our company's e-commerce work still faces the following problems: First, the sales scale is small. The annual sales volume is 1 10,000 yuan, and 42,000 3g users are developed, accounting for 1.8% of the total network development, which is far from Guangdong (6%) and Jiangsu (4.2%). Second, the brand influence is weak. However, the attention of the network office of mobile office and the penetration rate of 3g users are low. Third, customer perception is poor. Product competitiveness and service experience need to be improved, and the supporting process system needs to be improved.

At the same time, the pattern of e-commerce and communication industry is undergoing profound changes. Mainly reflected in: First, the rapid development of social e-commerce has triggered changes in users' consumption habits; Second, the electronic channel is a sales service channel controlled by the operator in the whole process, with high sales efficiency, standardized service and strong brand control; Third, e-commerce has become a means for operators to gain differentiated competitive advantages; Fourth, the resale of mobile services will pose new challenges to the channel capabilities of operators. These changes will put forward higher requirements for Unicom's e-commerce.

We are still in the initial stage of transformation from electronic channel construction to e-commerce operation. We need to promote full-service e-commerce and omni-channel internet from the strategic height of the company, accelerate the establishment and improvement of e-commerce operation system, and improve the overall operation efficiency and management level of the company.

Second, the goal and ideas

Objective: to improve the ability, service level, sales scale and brand awareness, and to create the main channel of marketing service.

Ideas: Strengthen the five key links of product sales, marketing promotion, centralized operation, service management and it support, improve the supporting mechanism system, optimize the whole process of front-end and back-end business and service, implement online and offline integrated collaboration, and gradually build an efficient, full-service and omni-channel e-commerce operation system to enhance the customer experience in all directions.

III. Work Plan

Taking the construction and improvement of e-commerce operation system as the core, we will speed up the construction of four subsystems: electronic sales system, operation system, customer service and management system and it support system, straighten out supporting mechanisms and systems, and promote the promotion of e-commerce service and marketing capabilities.

(A) electronic sales system

1, online product system and sales policy

Study and clarify the online sales policy. Under the guidance of the company's product policy, combined with the characteristics of online sales, the cost and benefit are calculated, and a scientific, reasonable and quantifiable online sales policy evaluation model is established.

Develop exclusive products suitable for online own channels/online social channels. With the unconditional acceptance of broadband, we will speed up the fixed-line broadband online booking service and launch broadband online sales in due course.

This study aims to match the competitive product policies of social channels with the terminal sales capabilities, such as JD.COM and Suning.

Give full play to the advantages of electronic channels and study the ott sales model of value-added services and mobile application services.

Learn and prepare for online sales of integrated services.

2. New marketing promotion system

Strengthen the promotion of its own electronic channels. First, formulate and implement annual marketing activities; The second is to strengthen the linkage between the four libraries, communicate with users and improve the conversion rate from service to sales; Third, the mutual promotion and guidance of physical channels and electronic channels; The fourth is to implement the combination propaganda of traditional media and new media, and explore and promote cooperation with Longguang.

Accelerate the expansion of online social channels. Promote cooperation with mainstream e-commerce companies such as Tmall, Paipai, JD.COM and Suning, and accelerate the construction of online distribution channels such as micro-marketing.

Strengthen the research on Internet advertising, rich media, online accurate advertising, mobile Internet advertising and other emerging media advertisements, implement high-efficiency and low-cost business promotion, and explore a media promotion cooperation model with accurate arrival and transaction as the effect evaluation.

Use QR code and social network to research and establish a promotion and sales model.

(2) Operating system

Implement centralized processing of orders in the province, and optimize the processes of order collection, order processing, warehousing and distribution, number resource sharing and unified settlement.

Perfecting and enriching the oto model, on the basis of the existing telephone marketing oto,

Introduce online pre-acceptance offline processing and small-scale channel number listing to realize mutual drainage of online and offline channels.

Cooperate with sales to promote the realization of online products and new promotion models such as broadband online pre-acceptance, broadband online sales, non-customized terminal sales, value-added services and mobile application sales.

Promote the productivity and coverage of autonomous terminals and mini-terminals, and establish electronic management means. Realize the sales function of mini terminal number card.

Establish and improve the e-commerce audit system and supporting means.

(3) Customer management and service system

Improve the online customer service system, realize online service and shopping guide through fully electronic channels, and establish a rapid response mechanism for complaint handling.

Establish e-commerce customer management system and business analysis system.

Establish user behavior analysis methods and implement e-commerce precision service marketing. Explore the full contact customer service and business promotion model.

Strategies, policies and means to maintain online customers.

(D) E-commerce information technology support system

1, personalized application project. Relying on the open interface between the hand hall and the micro hall, we will develop personalized applications in this province and enhance the user experience.

2. Social network marketing support system. Realize the resource support, operation management and assessment of social network channels.

3. Online and offline integrated sales service support platform. Realize the online and offline integrated support of oto. Support the development of headquarters functions. Support group customers wo store.

4. Upgrade and expand the online customer service and shopping guide platform.

5. Whole process control production and operation support system. The operation status monitoring of four halls and electronic management of two terminals are realized, and the whole process of production and operation instructions is tracked and analyzed.

6. E-commerce data analysis system. Support e-commerce behavior analysis, full contact management and precision marketing.

Annual plan of e-commerce (Chapter 5) With the comprehensive popularization of the Internet, the establishment of the e-commerce department is an inevitable trend of our company, so the company also plans to complete the establishment of the e-commerce department in the middle of this year.

I. Reasons for the establishment of the Ministry of Commerce

1, the cost of e-commerce is low, which saves a lot of intermediate links in sales;

2. E-commerce is directly oriented to consumers, and information feedback is timely;

3. Extensive contact groups and developed networks make the company's products reach consumers all over the country;

4. Enhance the company's popularity and increase the exposure of the company's products;

5. Wide distribution channels and easy promotion; (Shuxin tea industry is more than 6 million, Zhuyeqing has not been promoted for more than 2 million, and Sipu tea100000) JD.COM

6. Taobao Tmall, JD.COM Mall, Paipai.com, Dangdang.com and other online shopping platforms have been deeply rooted in people's hearts.

7. The company website and Weibo need special personnel to manage and maintain, and the major portals also need professionals to promote them.

Second, the responsibilities of the Ministry of Commerce.

1. Optimize the company's network image, manage and maintain the company's website, update it in time, and provide technical support.

2. Build, operate and manage third-party distribution platforms such as JD.COM Mall, Taobao and Tmall.

3. Expand the online distribution platform and complete the construction of online sales channels.

4. Manage and maintain the Weibo of each enterprise, increase the popularity of Weibo, and update it every day. Send soft articles and company news in major forums and portals to expand the exposure of enterprises.

5. Cooperate with the Marketing Department to complete product design and modification of advertising pictures.