The stores in every city of Chow Tai Fook are basically direct stores, and the gold price is basically the same, but the activities (such as store celebrations and festivals) are different, which is one of the reasons for the different gold prices.

Chow Tai Fook is a leader in China's jewelry market. Chow Tai Fook is also one of the first large Asian jewelers to enter the second, third and fourth tier cities in China.