Since its establishment, Long Fengxiang Jewelry Group Co., Ltd., headquartered in Hongkong, has been involved in the development projects in many fields, such as jewelry material procurement market, jewelry design and production, jewelry wholesale trade, jewelry business franchise chain and so on, and has formed a unique and perfect development model of jewelry industry chain. The brand positioning of "fashion, elegance, marriage and auspiciousness" will go deep into the traditional concept of China people and give it greater value again with love as the medium; After a hundred years of historical and cultural precipitation, Long Fengxiang jewelry provides consumers with not only the jewelry itself, but also the sharing and transmission of love. Its main products are wedding gold jewelry and diamond inlay, focusing on the fashion interpretation of China elements, reinterpreting the fashion taste of traditional elements with innovative design and exquisite craftsmanship, creating a new generation of jewelry visual effects, creating personalized brand services through close communication with consumers, and realizing the special brand model of "high-end luxury image and mass consumption".

Based on the radial development strategy of jewelry industry, the company has formed a mutually promoting business development model through radial business promotion and expansion, and built eight regions covering more than 20 provinces and cities in China with a brand-new joining model, all-round service concept and efficient service team. At present, there are more than 100 direct stores and franchisees.

Adhering to the business philosophy of "creating maximum value for customers", the company is committed to the development model of service standardization, business specialization and management standardization, pays attention to brand operation and enjoys economies of scale, and practices every detail of customer service. It is our mission to inherit Chinese civilization, build a century-old jewelry brand and truly realize the century-old Long Fengxiang jewelry brand of "achieving the perfect life of others and inheriting the century-old jewelry marriage and love culture"!