Leofoo Jewelry International Group Co., Ltd. was established in 2004, specializing in the design, production and operation of diamond inlay, gold, platinum, K gold, jade and other jewelry. In the same year, Leofoo Jewelry began to operate "Leofoo" brand jewelry in Chinese mainland, and set up the first Leofoo jewelry franchise store in Shenzhen.

As of July 20 12, Leofoo Jewelry has set up nearly 1000 Leofoo jewelry brand franchise stores in Chinese mainland, with sales outlets all over the country.