In the early years of the Republic of China, the brand origin "Li Tianshun Jewelry Store" was stopped in social unrest. 13-year-old Li Bailong was taken by his father Li Tianshun to the famous local silver houses such as Jinhua to study. During his six-year teaching career, Li Bailong learned from others, broadened his horizons and honed his skills. At the beginning of the founding of the People's Republic of China, the jewelry market in China was shrinking day by day, so Li Bailong traveled all over the world as a "travel baggage", and exchanged several barrels of rice with the most common and practical ornaments such as anklets, silver rings, hairpins and passepartout for food and clothing for his family. Yang Shande also studied under Taigong Li Bailong. Their love and exploration of China's traditional crafts made them bosom friends. In their early years, they often studied skills and exchanged experiences together. At that time, the price of gold was uniformly set by the state, and jewelry processing was mainly based on silver ornaments. He and his son-in-law, Yang Shande, are responsible for the quadrangle, and their family is responsible for selling it in the street. Yang Shande even asked his son Yang Guijin to study with Taigong Li Bailong since childhood.

The persistence of traditional crafts and art has projected the trajectory and dreams of several generations of this family. Just like their tough and simple character, every piece of jewelry follows the love of classical civilization and long-standing culture.

Evolution and development:

1997, Yang, the third generation descendant, closed a small-scale factory and led his disciples and master to Shenzhen Shuibei, a gathering place of famous jewelry enterprises. Yang Guaijin and his wife, Li Wenjuan, have gradually started a new process of brand building in a craftsman's family, from external mold processing to plain gold inlay, from simple production to brand building, and from factory to company.

In April of the Millennium, Shenzhen Millennium Star Industrial Development Co., Ltd. was incorporated.

Since 2002, the main business has shifted from production and processing to Millennium Star brand operation, and actively developed Millennium Star brand marketing outlets through self-employment and joining.

In July 2007, Millennium Star successfully signed a contract with Softbank Safran Fund.

In September, 2007, Sun Li, a famous movie star, signed a contract with Millennium Star to become the image spokesperson of her jewelry brand.

In June 2007, Millennium Star became the only designated agent in Chinese mainland. Every diamond it sells is engraved with the symbol "Proud South Africa" on the waist edge, indicating its pure South African descent.

From June 5438 to February 2007, the famous movie star Qin Lan was invited to attend the South African Diamond Culture Festival held by Millennium Star in Hangzhou.

On June 5438+ 10, 2008, movie star Qin Lan was invited to attend the South African Diamond Culture Festival held by Millennium Star in Shenyang Zhongxing Building.

In September 2008, Millennium Star Jewelry made a stunning appearance at the Shanghai Jewelry Fair. Movie star Kristy Yang was invited as the mysterious guest of the Millennium Star.

On August 1 day, 2065438, Millennium Star Jewelry officially signed a contract with the international movie star Miss Shu Qi, and Miss Shu Qi will become the new spokesperson of Millennium Star Jewelry. Joining hands with international movie star Shu Qi marks the beginning of the comprehensive promotion of Millennium Star jewelry brand. Next, Millennium Star will comprehensively enhance product promotion, store image and many other aspects, and rely on Jiangsu Satellite TV, Hunan Satellite TV, Zhejiang Satellite TV and Shenzhen Satellite TV to increase brand promotion and build a leading Chinese jewelry brand in an all-round and three-dimensional way.