Wuyi Jewelry Store 1 Activity Plan I. Promotion Strategy
1, dm flyer, flag lowering
For example, the advertising slogan "Give preferential treatment, be polite, and bare stones will accompany you every day", with 5. 1-5.4 as the theme and New Year's Day as the main leaflet for products and festivals. Considering the cost of plate making, the front of this leaflet is smallpox and flag lowering, and the back is the main product.
2, the image scene layout
First, the specialty store
Dianshi Jewelry Store is a specialty store, and the store and window are carefully arranged. There are two 5. 1-5.4 trees (candies are hung on the 5. 1-5.4 trees), 10 meters of colored flowers, snowflakes spray words, flags and small ornaments are hung from the ceiling, and balloons are added at appropriate positions.
in shop
Dianshi Jewelry Store is a store-in-store, and the entrance will be carefully arranged. There are two 5. 1-5.4 trees at the entrance of the passage (candy is hung on both trees), flags and small ornaments are hung on the ceiling of the shop, and colorful flowers 10 meter.
C. counter
Dianshi Jewelry Store is a counter. Due to the unified management of the shopping mall and the limited space, a 5. 1-5.4 tree (candy is hung on the tree of 5. 1-5.4) is set at the entrance of the store, and colored flags and small ornaments, with a ribbon of 10 meter, are hung on the ceiling of the store.
3. Festival image is popular
Festival image pop is used in conjunction with dm single page, with the theme of 5. 1-5.4 and New Year's Day, and with festival promotion activities, the main products in winter are added. Holiday discounts are used to reward guests, attract customers and form a strong visual impact.
4. Image balloon
This activity will be a good opportunity to enhance the corporate image. Advertising balloons have the characteristics of low cost and strong contrast atmosphere. Balloons will be widely used in mobile advertisements in Dianshi Jewelry 5. 1-5.4 and New Year's Day promotions, and all children who enter the store will be given image balloons.
5. Candy
All consumers who enter Dianshi jewelry can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology.
6. Couple package
During this activity, Dianshi Jewelry launched a special couple package, and all customers who buy couples' clothes during the festival will receive a beautiful gift.
7. Gold card
During the activity, customers who spend one time 1500 yuan or above will get a discount if they give a gold card. (Original price of jewelry 1000 Yuan, 20% discount: 1500X50%X80%)
8. VIP card
Customers who spend more than 1000 yuan at one time during the activity can enjoy preferential treatment by giving a vip card. (If the original price of 1000 yuan is 50% off, then 8.8% off: 1500X50%X88%)
9. Every customer who makes a one-time shopping trip to 500 yuan will receive a beautiful gift.
10, overstocked goods can be discounted with a gold card.
Second, promote the budget.
1, dm single page, flag hanging
A4 Page 3000X0.50 Yuan = 1500 yuan
2. Festival image popularity (X frame)
1600mm x 500mm
120 yuan X 10= 1200 yuan
3. Image balloon
0.20 yuan X 1000=200 yuan.
4. Candy
400 yuan
5. Small gifts
10.00 yuan X500=500 yuan.
6,5.1-5.4 tree
12 tree X 100 yuan = 1200 yuan.
7. Accessories
30 yuan X 12=360 yuan.
8. Unforeseen expenses are xx yuan.
May Day Jewelry Store Activity Plan 2 I. Activity Time:
5. 1-5.7
Second, the theme of the event:
Yuan Meng Diamond Song Chaozhi
Three. Activities:
1, Dream Diamond Cabinet:
Set up a "dream diamond cabinet", that is, sell some diamond ornaments and jadeite at a premium, reaching 5 10 yuan, giving customers a diamond dream at a premium.
2, love hat to buy and send:
Anyone who buys xx ornaments, diamonds and jadeite during the May Day period will be given xx ornaments and love sun hats. The daily limit is 18 love sun hats, on a first-come-first-served basis, while stocks last.
Four. Publicity and promotion of activities
(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of xx Jewelry-Dream Diamond for Value, including the detailed rules for participation in activities such as "Dream Diamond Cabinet" and "Love Hat Buy and Send";
(2) Advertise activities on local TV stations, and advertise the significance, participation details, address and telephone number of local stores/counters in the form of subtitles during prime time of TV stations.
(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation.
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation and record the number of arrivals, participants, buyers and sales in detail;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of xx jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Activity budget of intransitive verbs
1, "Sun hat fee: 15 yuan×18× 5 =1350 yuan;
2. The publicity cost is about 3,000 yuan;
3.X-frame: 85 yuan;
Total: 1350+3000+85=4435 yuan.
May Day Jewelry Store Activity Plan 3 I. Activity Time:
5. 1-5.7
Two. Activity theme:
May 1 ST "chain" knot customer heart
Three. Activities:
1. "Chain" knot customer heart:
On May 1 day, if you buy more than 3,000 yuan plus 5 1 yuan, you will be given a 18K chain.
On May 2nd, the chain of 18K will be given to anyone who buys more than 3,000 yuan plus 52 yuan money.
On May 3rd, a 18K chain will be given to anyone who buys more than 3,000 yuan plus 53 yuan money.
On May 4th, a 18K chain will be given to anyone who buys more than 3,000 yuan plus 54 yuan money.
On May 5th, a chain of 18K will be given to anyone who buys more than 3,000 yuan plus 55 yuan money.
On May 6th, a chain of 18K will be given to anyone who buys more than 3,000 yuan plus 56 yuan money.
On May 7th, a chain of 18K will be given to anyone who buys more than 3,000 yuan plus 57 yuan money.
(Su Jin does not participate in preferential activities)
2. The May 1st old ornaments have taken on a new look:
During May Day, customers can take their previous jewelry to xx jewelry store/counter for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased from non-xx jewelry store/counter can also participate), so that all jewelry can be transformed.
Four. Publicity and promotion of activities
(1) Advertise activities with the theme of "Linking Customer Hearts on May 1st" in local daily newspapers or evening newspapers with a large circulation, including detailed rules for participation in activities such as "Linking Customer Hearts on May 1st" and "Changing the Old Appearance of May 1st";
(2) Advertise activities in TV stations all over the country, and advertise the significance, participation details, address and telephone number of exclusive stores/counters all over the country in the form of subtitles during prime time of TV stations.
(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation.
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation, and make a detailed record of the number of arrivals, participants, buyers and sales;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of xx jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Activity budget of intransitive verbs
1. The publicity cost is about 3,000 yuan;
2.X-frame: 85 yuan;
3. Total: 3000+85=3085 yuan.
May 1st Jewelry Store Activity Plan IV Activity Theme:
May Day is an all-round crazy feast.
Create popularity, attract customers' attention and promote store sales and performance. Create a passionate, happy, cheerful and peaceful holiday. So as to create a gold leaf jewelry brand in the hearts of customers!
Theme activity time:
20xx April 28th to May 3rd
Theme activities:
First, "awesome"
(1) 1, full-court gold and platinum special discount (May 1 day) for one day, jade and regular diamond: 5. 1 discount: warm heart diamond: 8.8 discount: thousand gold inlay: 10 discount.
2. "Treasure Hunt" theme activity. We will set up a diamond ring with a freezing point of 85 1 yuan in the store. When you find it,
(2): During the theme activities, all shopping will be given gifts.
During the theme activity, enjoy a lucky draw theme activity with the computer on the same day, and the prizes will be divided into special prizes. A diamond ring called "Lifetime". First prize. Boutique jewelry leather box or couple cup. Second prize. Gold leaf mug or real gold leaf.
Second, "awesome"
1. If you buy diamonds over 20xx during the theme activities, you will get a Yu Pei A worth 299 yuan.
2. Buy diamonds over 39,565,438+0 yuan and send 10 gold woven rings to Yu Pei.
3. Pei bought diamonds of 59,565,438+0 yuan and gave jade 10 299A gold bracelets.
4. Buy diamonds over 895 1 yuan, and give a gold braided bracelet and ten braided rings.
5. You can get a 20xx diamond pendant when you buy diamonds for over 1005 1 yuan.
Third, the best:
Anyone who was born in 5 1 year, aged 5 1, has an ID card of 5 1 (serial number) and a mobile phone number of 5 1 (serial number) during the theme activity, and can buy jewelry on the same day, can be added to the lucky draw.
May Day Jewelry Store Activity Plan 5 I. Opening Promotion
1, 100 yuan cash rebate for diamond ornaments.
Activity time:
May1-May 4th
Activity content:
During the activity, any customer who buys diamond ornaments over 1000 yuan can participate in the "Jewelry 100 yuan cash rebate" lucky draw with the receipt. The number of lucky draws shall be calculated at 1000 yuan or more. If they spend 5 1.88 yuan on a diamond ornament, they can draw five lucky draws. If they win the first prize five times, they can get back 5,000 yuan in cash, that is, 1.88 yuan buys 565,438 yuan. Draw a prize on the spot, that is, exchange it immediately, 100% wins the prize. The awards are set as follows:
The first prize will be returned in cash 1000 yuan.
Cash back for the second prize, 300 yuan.
Participate in the prize and send a free meal coupon with face value to 50 yuan Dicos Fried Chicken Restaurant or Dio Coffee Chain Store.
2, the old jewelry for a new face yellow platinum for beautiful diamonds
Activity time: May1-May 3rd.
Activity content: old gold, thousands of gold, old platinum pt900, pt950 and pt990 are used in diamond jewelry,
Free processing fee +xxx fried chicken restaurant or xx coffee chain-one free meal roll in 50 yuan.
3. Give the members something nice to enjoy with you.
Activity time: May1-May 4th.
Activity content:
Any member of xxx Gold Store who has accumulated more than 5,000 yuan can get a mobile phone recharge card with a face value of 100 yuan at the counter of xxX Gold Store in XX Square.
4、688
Diamonds enter the homes of ordinary people.
Owning diamonds is not a dream. You can buy a diamond jewelry for only 688 yuan, and each person is limited to one. The quantity is limited, only 30 pieces are sold out.
5. Tailored "true personality" carat diamonds
I choose my favorite style, my favorite diamonds, my own hands, my own taste, my own special day … everything is my own. Ten-day delivery (can you do that? )。
True personality, perfect embodiment and elegant taste are all in diamonds.
Second, the promotion strategy of the event
leave out
Third, preparation and communication are needed.
1, contact the recharge card.
2, buy a computer, contact member information networking.
3. Contact xx to set off firecrackers
4. Contact the Civil Affairs Bureau about the wedding card.
5. Contact xxx and xx about the brochure.
6, xxx gold shop night
7. Contact the photo studio for mutual benefit.
8, the opening site layout and store layout specialist is responsible for.