1, brand strategy adjustment: Montblanc brand is positioned at the high end in the market. In order to meet the needs of consumers, the brand decided to put more resources and energy into the high-end product line, so it stopped producing some low-end products.

2. Rising production cost: With the rising price of raw materials, the production cost of Montblanc jewelry has gradually increased, and the brand has to stop production of some low-end products in order to maintain profitability.