Online shop opening process
The first step is not online at first, but in the owner's mind.
Shopkeepers need to figure out what kind of store they want to open. At this point, there is no difference between opening an online store and opening a traditional store. Finding a good market and having competitive products are the cornerstones of success.
The second step is to choose a platform or website to open a shop.
Shopkeepers need to choose a website that provides a personal store platform and register as users. This step is very important.
Alibaba platform process: 1. Pay official website a year's fee of 3688.
2. Personal business license and legal person ID card scanning and personal real name authentication Alipay
3. Review official website materials within 7 working days after submission.
The third step is to apply to the website for opening a shop.
Shops mainly fill in the classification of goods provided by their own shops in detail. For example, if the owner sells fashion watches, it should be classified as "watch" among "jewelry, watches and glasses", so that the owner's target users can accurately find the owner. Then the shopkeeper needs to give his shop a striking name, and which store the netizen clicks on in the list depends more on whether the name is attractive or not. Some online stores display personal information, so you should fill it in truthfully to increase trust.
The fourth step is to purchase goods.
You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key.
Step 5, log in to the product.
Shopkeepers need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the product. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage.
Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first bid the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention.
But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of the low starting price is that it may imply that the shopkeeper is willing to sell the goods at a very low price, thus making the auction hover at a very low price. If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions.
The sixth step is marketing promotion.
In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels. For example, buy the location of "popular product recommendation" on the page with high traffic, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as exchanging links with other stores and websites.
Step 7: Sell services in China.
When customers decide whether to buy or not, they are likely to need a lot of information that the owner does not provide. They will bring it up online at any time, and the car will mainly reply patiently in time. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, otherwise they will be punished.
Step 8: Deal.
After the transaction is completed, the website will inform the contact information of both parties and conduct the transaction in the agreed way. You can choose face-to-face transaction, remittance or mail transaction, but as soon as possible, so as not to doubt the owner's credit. Whether to provide other after-sales services depends on the prior agreement of both parties.
Step 9: Evaluate or complain
Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give praise to the other party and get praise from the other party through good service. If the transaction fails, give a bad review or complain to the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on its credit.
Step 10: After-sales service
Undoubtedly, perfect and thoughtful after-sales service is a very important chip to maintain long-term business. Keep in touch with customers and do a good job in customer management.