The summary must have an overview and a description of the situation, some simple and some detailed. This part mainly analyzes the subjective and objective conditions, favorable and unfavorable conditions, working environment and foundation. I shared with you the summary of the work of the jewelry sales supervisor. Let's have a look!
Job summary of jewelry sales supervisor 1 I have been working in the company for almost a year. This year, with the help of my colleagues and the company, I slowly stepped into the door of the jewelry industry from a layman. Jewelry was noble and mysterious in my previous impression. In the process of working in the company, I gradually became familiar with these jewels and regarded them as a real part of my career.
As far as personal professionalism is concerned, I really learned a lot this year. The more you know, the more you feel the need to deepen your study. When I first entered the business, I thought it would be great to know what diamonds are and what platinum is. But with the in-depth understanding of the industry, I deeply feel that I need to know more professional knowledge, such as the hottest jade, a lot of gold sold, and other colored gems and so on.
In terms of personal performance, I am responsible to say that I am not satisfied with the sales situation this year, the sales volume is not ideal, and the time for customers to come to the counter is short. In this store, although we occupied an ideal position, we did not produce good results. For this, I have always been like a boulder. On the one hand, we are under great pressure and feel that we have failed the expectations of the company.
The performance of objective analysis is poor, and I have summarized three aspects:
On the one hand, our professionalism needs to be improved. The professionalism mentioned here mainly refers to professional knowledge, sales ability and work enthusiasm. I have to admit that I am not good enough in this field and I am very enthusiastic about sales, but my professional knowledge and professional sales ability of jewelry must be improved. Here, I sincerely hope that the company will give us more opportunities to improve our learning in the new year, which will not only increase our sales ability and enthusiasm, but also increase our sense of belonging to the company.
On the other hand, the display of commodities is not absolutely perfect with the display of main commodities and auxiliary commodities. I think our props are intact, mainly in the layout, the position that customers can easily see, and the effect of standing outside the counter should be more coordinated with the goods we mainly display. I also hope that the company can give us professional help and help us improve the counter display.
Third, the product structure, the number of products on the jewelry counter of this brand is not enough, and the other is not exquisite enough. There are many loopholes in the product structure, which will cause two serious problems. One is that most of the time, customers can't directly choose the products they need on the counter, and we need to spend more time to guide customers to go in other directions, but this is obviously circuitous and the effect is not good. Another problem is that the display of the counter and the display cabinets behind it will be sparse, which will make our counter ugly. So I hope the company can make some adjustments and enrich its products. Of course, it doesn't mean that the goods must be complete. I think it can get twice the result with half the effort to make correct adjustments to the mainstream commodities in this market.
The above three aspects are the main reasons for my poor performance this year. In short, sales should be customer-centric. After all, the competition between shops and the surrounding environment is fierce. Only by serving customers as well as possible can we establish our own customer circle and have a benign and lasting performance.
We should see that the potential of the store is huge, and our position is not bad, occupying two sides and a corner. If we can make a good adjustment at the main level, then I still have great confidence in our performance in the new year.
In the new year, I will definitely put more enthusiasm into sales, and I will also feed back the information to the company in time. I hope the company can point out my shortcomings in time and give me help and improvement.
No one is perfect. I believe that as long as we can really work as a team and support each other, many problems can be solved quickly, and we can also give full play to our advantages in communication and sales.
I hope that in the new year, the company's performance will be better, and the business of this brand of jewelry counters will have a qualitative breakthrough.
Summary of the work of jewelry sales supervisor II. The marketing of jadeite is a highly professional job. In a sense, it needs unique marketing skills more than diamond marketing. Jade sales is a hard and meaningful work, which requires salespeople to learn constantly and sum up practical experience in order to become a qualified jade salesperson.
In the jewelry market, the jade market is the most complicated and chaotic market, mainly because many other jade varieties are very similar to jade in appearance, and B-grade jade and C-grade jade are shoddy, which has brought negative influence to the jade market. Because most consumers have limited ability to identify jadeite, especially the rising price of jadeite, consumers or investors dare not believe it easily. Therefore, the primary task of jade sales is to let customers eliminate this concern, let customers believe in the products of our company and our store, and establish confidence in buying products of this brand.
It is necessary to guide customers to be familiar with this brand and product with appropriate language. For example, we only deal in one kind of jade; All our jade ornaments have been appraised by authoritative appraisal institutions and are equipped with appraisal certificates. The authenticity of the certificate can be inquired through the Internet. This is a real jade. These languages help customers to eliminate their sense of vigilance and build confidence in the company's products. Only when customers have confidence and trust in the products will they have the desire to buy the products of the company.
We should use the cultural connotation of jade to stimulate customers' interest in buying jade ornaments, such as wearing jade ornaments as amulets to keep fit. As an ordinary person, everyone wants a safe life, a happy family and good health. These special functions in jade consumption culture will definitely stimulate customers' interest in jade jewelry, and then lead to buying behavior.
As a jade salesman, we must first have a comprehensive understanding of the professional knowledge of jade. Such as the color, water head, texture and process evaluation of jadeite, which is the basis of selling jadeite. Many customers may have a strong desire to buy jade, but due to the lack of jade identification knowledge, they are at a loss in the face of the chaotic jade market. With this knowledge, you can introduce your products to customers first, win the trust of customers, and let customers buy with confidence. Secondly, we should have a comprehensive and profound understanding of the historical background and cultural connotation of jade consumption. Vigorously promote the jade culture of the Chinese nation to consumers and stimulate their desire to buy. In addition, we must grasp the customer's purchasing psychology, conduct targeted guidance and dumping, and turn the customer's purchasing desire into actual purchasing behavior.
Most consumers' familiarity with jade knowledge and jade craft is unprofessional or half-baked. Jade sales staff should be familiar with the quality, technology and cultural connotation of jade with their own knowledge and experience. Through the comparison between different products, let consumers feel and be familiar with what is high-grade jade and what is the high-quality craft that embodies the exquisite carving art of the Chinese nation; Through the explanation of the meaning of jade jewelry, let consumers know the beautiful meaning represented by each jade jewelry, and expect the ownership of the selected jade jewelry. If we can achieve this effect, our dumping will be half successful.
Summary of jewelry sales supervisor's work 3 Time flies, the sun and the moon fly, and half a year has passed in a blink of an eye. Looking back on my work this year, I can say that I have made some achievements, but there are also many problems. In order to do better in the future, my work is summarized as follows:
I. Work Review
I love my job, have a strong sense of responsibility and dedication, go to work on time and abide by various rules and regulations. In the first three months, I worked actively, studied professional knowledge seriously, had a correct working attitude and was serious and responsible. However, in the last three months, the work was relatively negative, and the task was not completed well, only 80% of the task was completed.
Second, shortcomings in the work.
1. The marketing efforts are weak, and personal abilities are not fully exerted.
2. Lack of enthusiasm and initiative; Sometimes bad sales are negative, and the summary after sales failure is not enough. Every sales failure has its reasons, such as whether the jewelry recommended to customers meets the needs of customers, and whether the attitude towards customers is blunt, which causes customers' dissatisfaction. The service quality needs to be further improved. 3. Insufficient psychological grasp of customers.
Third, the direction of future efforts
1. On the basis of consolidating the achievements, strengthen your understanding of jewelry, improve your own sales skills and learn from the successful experiences of others. Summarize the causes of failure and correct them in time.
2. Constantly strengthen quality training to further improve business level.
3. Welcome customers with a good mental state, receive customers in time, analyze and classify customers, communicate with colleagues, find shortcomings, help each other and improve together.
4. Grasp customer psychology, learn from advanced colleagues, learn from experienced colleagues, correct service attitude, strive to continuously improve jewelry sales, and strive to improve the reputation of jewelry brands and jewelry stores.
In the past work, despite some achievements, there are still some shortcomings. In the future work, I will seriously study my business knowledge, and strive to make my work performance reach a new level in an all-round way to ensure the completion of the tasks throughout the year.
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