Business model refers to a kind of business operation organization designed by enterprises according to their own strategic resources, combined with market conditions and the interests of partners. This kind of commercial operation organization will generally design the comprehensive interests of suppliers, manufacturers, distributors, terminal vendors, consumers and so on. Therefore, business model is a strategic concept, which puts enterprises under a win-win value system. Manufacturers, brands, distributors and terminals all have their own unique business models.

The business model has the following specific ways:

First, the store model.

Generally speaking, the business model of service industry is more complicated than that of manufacturing and retail industry. The oldest and most basic business model is the shopkeeper model, specifically, it is to open stores where there are potential consumers and display their products or services. A business model is a description of how an organization performs its functions and a summary of its main activities. It defines the company's customers, products and services. It also provides information about how companies are organized and how they generate revenue and profits. The business model, together with the strategy, dominates the company's main decisions. The business model also describes the company's products, services, customer markets and business processes. Most business models rely on technology. Entrepreneurs on the Internet have invented many brand-new business models, relying entirely on existing and emerging technologies. Using technology, enterprises can reach more consumers with the least cost.

Second, the bait and hook mode

With the progress of the times, the business model has become more and more complicated. Bait and hook mode, also known as razor and blade mode, or bundled product mode appeared in the early 20th century. In this mode, the price of basic products is extremely low, usually at a loss; Related consumables or services are very expensive. Such as razor (bait) and blade (hook), mobile phone (bait) and talk time (hook), printer (bait) and ink cartridge (hook), camera (bait) and photos (hook), and so on. Another interesting change of this model is that software developers distribute their text readers for free, but their text editors cost hundreds of dollars.

Third, the hardware+software mode.

Apple combines hardware manufacturing and software development with its unique iPod+iTunes business model innovation, uses software to increase users' stickiness in hardware use, and uses the unique iOS system to carry these software on mobile phones. At this time, consumers have to consider the factors of software usage habits when upgrading hardware.

Fourth, other modes.