Of course, making high-end jade ornaments is not a one-off event. To analyze this, we must first have products, and then establish sales channels, sales promotion, and cultivate customer groups. In today's society, in order to establish a brand, we need to meet the conditions of climate, geography and people as much as possible. Although it is not the past, the era when jade materials were cheap is gone forever. We must increase some investment in the source of materials. It is best to have one or more fixed sources of high-end materials, at least for ourselves, which will not cause constraints.
Next, we should design traffic products first, or at least make sure that customers are coming before we can start to cultivate the possibility of closed-loop work for high-end customers. Real high-end customers need time to settle down. The Great Wall was not built in a day, nor was Rome built in a day. Trust cannot reach its full value at once. Of course, high-end customer groups cannot be accumulated at once. For high-end routes, the quality of jade jewelry is the backbone, the effect of carving art processing such as elegance, creativity and beautiful meaning is branches and leaves, and the service that satisfies customers is the flowers and fruits of high-end routes, which is also the key item for customers to affirm the overall performance of the brand to some extent!
In order to satisfy customers, you should improve your skills in all aspects, such as your own service, because you should design an incentive marketing system with points system for your company, and the points should conform to the theme activities of the company throughout the year. If you want to introduce customers, you will have the opportunity to carry out jade jewelry marketing services (if you can't even attract customers, it's useless to do more! ), on the basis of high-quality jade jewelry, carry out high-quality marketing services, whether it is to introduce customers to do the current marketing work and maintain the company's development.
More importantly, maintain customers. If customers can introduce people, they will give certain discounts, because if a company wants to be bigger and stronger, only a steady stream of customers is the ultimate ownership of a company or enterprise! So there must be a customer referral mechanism. Only by common development can we lock in more customers. Mutual benefit is the best choice for company development. Cultivate customers for what, for the benefit, develop customers' lifelong value, design the back end, extend customers' consumption chain, and realize cross-border and inter-bank profit!
And to do a good job in high-end jewelry consumption, the company must do a good job in high-end product packaging design in advance, highlighting the impact of high-end visual advertising! Just like a product, first-class products are standards, second-rate products are brands, and third-rate products are quantity. Explain what kind of products, what kind of effects you want to make, and what kind of high-end products you need? Positioning in high, high visibility, high value, high level and high scarcity. ...
Public relations should be promoted, and online and offline sales promotion should be done. There are also offline stores that are best selected in high-end goods areas and rich areas. Of course, this will increase a lot of rental costs, but it will bring more income and good marketing. This income will far exceed the cost, because the high-end jade jewelry itself is aimed at this group, absolutely impartial!
That's all for today's introduction. I hope everyone will support me a lot!