M m M mǎi shǒu diàn à n is a business model developed by Europeans, also called buyer-style management. It refers to a store that selects different brands of fashion, accessories, jewelry, purses, shoes and cosmetics according to the unique fashion concepts and tastes of target customers, and integrates them together. In Hongkong and Taiwan Province, this kind of shop is generally located in shopping malls, and it is an independent shop-in-shop. In Europe and America, this kind of shops mainly appear in the form of street shops, which has a history of nearly a hundred years.

Introduction of buyer's shop

The emergence of buyer's shops stems from consumers' dissatisfaction with the public aesthetics of specialty stores and department stores, so there have been some shops serving minority and distinctive consumers. These shops are characterized by many brands but single aesthetic taste. They buy goods for a predetermined consumer group, but the buyer's shop has only one competitive advantage-taste!

Because buyers are very sensitive to goods and market reactions, every buyer is required to have a high degree of foresight about the goods, brands and market reactions he buys. Know when to buy those goods at what price, and then when to sell them at what price. This requires a good understanding of this market, a good understanding of the operation of this industry, and a good understanding of what kind of goods will have good returns.

So an excellent buyer must be an expert in this industry. In addition, as an excellent buyer, you should always know the market, often go deep into the market to understand first-hand information, analyze and forecast. Pay attention to market trends and changes at any time and adjust your purchasing policy. So as to obtain first-hand information and the latest fashion information for the buyer's shop that serves it. The characteristics of the buyer's shop reflect the buyer's vision.

Since it was born in Europe, the buyer's shop has been associated with the meanings of "fashion", "uniqueness" and "personalization". It is also the most concentrated place for buyers at present. They choose different brands of fashion, accessories, jewelry, purses, shoes and cosmetics according to the unique fashion concepts and tastes of their target customers, and integrate them in one store. This kind of shop is usually located in the shopping center. It is an independent shop-in-shop, the so-called "shop-in-shop".

Every product in the store can be regarded as a unique style label, and the store itself has a special original design to reflect its respected trend. Compared with large-scale comprehensive shopping malls and specialty stores that only sell one brand, "boutique" provides customers with rich and personalized consumption space and is regarded as the vane of urban fashion temperament.