Jewelry is divided into natural jewelry and jade: natural gemstones, natural jade and natural organic gemstones, and artificial products: artificial gem, recycled gemstones, pieced together gemstones and synthetic gemstones. And it is beautiful, durable and rare.
Jewelry in a broad sense includes jewelry, handicrafts or other treasures made of gold, silver and natural materials (minerals, rocks, organisms, etc.). ) has certain value.
Jewelry buyer
The research on jewelry is very professional and authoritative. And can accompany customers for shopping guide.
Since the 1990s, under the background of sustained and rapid economic growth and rising per capita income in China, jewelry consumption has not only met the needs of preserving value, but also met the needs of people to pursue fashion and show their personality and status. At present, China has become the world's second largest diamond processing base, the world's largest jade and jadeite consumer market, the world's largest gold consumer, and an important jewelry producer and consumer.
According to statistics, China's jewelry retail scale exceeds 500 billion, with a compound growth rate of about 13% in recent five years, making it one of the fastest growing optional consumer goods. From the perspective of market composition, gold ornaments account for 50%, and the rest are platinum/gold, diamond/jewelry inlay, jade, pearls and other ornaments.
In terms of product types, the market maturity of different jewelry products in China is different. Among them, gold is deeply rooted in China culture, and it is still the main category of jewelry consumer goods. According to the statistics of China Gold Association, in 20 15, the national gold consumption reached 985.90 tons, an increase of 34.8 1 ton and 3.66% compared with 20 14. Among them, gold for gold ornaments was 72 1.58 tons, up 2.05% year-on-year. China has replaced India as the world's largest gold consumer. With the gradual maturity of the jewelry market, people's differentiated demand for jewelry has also begun to appear, and diamond jewelry is increasingly favored by young consumers. Platinum jewelry, K-gold jewelry and jade jewelry are still complementary jewelry products in China, and their consumption growth rate is expected to be consistent with the overall market growth rate.
The jewelry industry in China started from the reform and development, and generally experienced three stages of development: from 1982 to 1993, the jewelry industry is in the initial stage of development; 1993 From 2003 to 2003, with the reform of gold marketization, a number of outstanding jewelry brands such as Zhou Shengsheng and Chow Tai Fook gradually entered the domestic market, and the development of the industry began to accelerate. Since 2003, marked by the full opening of precious metal products market, the industry has entered a rapid development channel. According to the statistics of China Insurance Association, China's jewelry retail scale exceeds 500 billion, and the compound growth rate in recent five years is about 13%, which is one of the fastest growing optional consumer goods.
Jewelry industry belongs to high-end consumer goods industry, which is greatly influenced by macro-economy. After the rapid expansion, under the influence of multiple factors such as slowing economic growth, falling gold prices and tightening policies, the industry scale has declined and experienced an adjustment period. With the economic recovery and the increase of per capita income, the jewelry market sales have maintained a steady upward trend after the adjustment period.
According to research data, although the jewelry industry is huge, few people really know it.
According to the survey data, more than 80% customers want to be accompanied by someone who studies jewelry and is professional and authoritative when buying jewelry.
Therefore, escort has a huge market demand for jewelry escort; Jewelry buyers will also become more and more popular, which is also a great gospel for jewelry buyers;