Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Show the design effect of the design
Show the design effect of the design
Through design, the contents of the exhibition are presented to the audience in a planned, purposeful and logical way by using space planning, plane layout, lighting control, color configuration and various organizational plans, so that the audience can accept the information conveyed by the design. According to the layout of shopping malls, the scientific design of customer channels directly affects the reasonable flow of customers. Generally speaking, the channel design

There are the following forms: 1, linear type, also known as lattice type, which means that all counter devices are at right angles to each other when pushed around, forming a winding channel; 2, diagonal, the advantage of this channel is that customers can browse at will, and the atmosphere is active, which is convenient for customers to see more goods and increase more buying opportunities; 3, free rolling, this layout is formed by various combinations according to the characteristics of goods and equipment, or independent, or aggregated, there is no fixed or special layout form, and the sales form is not fixed. Make effective use of the physical and chemical characteristics of exhibits, carry out sports, and show their own characteristics in sports, such as car display, breaking through static display, placing cars on roads, holding group competitions, parades, etc. When Nissan Fengshen entered the China market, it held the "Fengshen One-liter Oil City Rally", which used one liter of oil to carry out the longest test drive in different places in different cities, attracting the attention of consumers and test drivers all over the world and giving full play to the driving characteristics of the car.

Using some special dynamic booths, goods can move and rotate regularly on them, and the changing effect of lights can be skillfully used to make people have the dynamic effect of static objects, which can be skillfully changed, flashed or supplemented with dynamic structure fonts to produce a sense of dynamics; In addition, flow characteristics can also be added to exhibits without flow characteristics. 1, dynamic display of books, the display of book design is open, that is, the use of multimedia, book expansion, local amplification, explanation, rotating bookshelves, such as the window display of clothing stores, can make people have an illusion that models are moving. Through the automatic device, the exhibits are moving. Common sports exhibitions include: 1, turntable, pedestal with motor, and large turntable can be placed.

Buying a car is small enough to hold jewelry, mobile phones, computers, etc. The advantage is that the audience can watch the exhibits in all directions, no matter where the audience is, the viewing opportunities are equal, which can improve the utilization rate of the exhibition and give full play to its use value; 2. The rotating frame mainly rotates on the vertical plane, which has the advantage of making full use of high-rise space; 3. Electric models, human figures, animals, machines and vehicles can all be made into electric models, so that they can move according to the needs of the exhibition, such as trains passing through caves, cars crossing bridges, rockets taking off, birds and animals roaring in the forest and so on. , so as to create an active atmosphere and improve the viewer's perception and interest; 4. Robot waiters communicate with the audience by rotating, walking, talking and making music, or setting some simple services for the audience, making the exhibition more lively and interesting; 5. Semi-landscape painting and panoramic painting create a real sense of space and event state. The way to do this is to draw a stereoscopic picture behind the object or install a false prospect with the help of high-tech large-screen projection, so as to create a strong sense of spatial hierarchy and make the original plain things real. If you add an electric model, the lighting and sound will produce a stage effect, which will make the audience feel immersive. Mainly divided into two categories, one is virtual space flow, which forms a kind of space change through high-tech images and other means, making space a flowing space, which makes people feel roaming in space, and the other is realistic space flow, such as the rotation of the whole exhibition hall and the propaganda of advertising cars, which makes the exhibits closer to the audience and better promote products.

Modern exhibition should abandon the previous practice of single product exhibition and should be a complete humanized space. It must have several exhibition spaces: commodity spaces, such as counters, windows, shelves and platforms. The second is the service space; The third is customer space. Mobilize all possible factors in the whole exhibition space, try to be unique in styling design, strive for uniqueness in color, lighting and decorative techniques, make the exhibition life-oriented, humanized and live-oriented in layout mode, advocate the audience to experience personally and actively participate in activities to form interaction in visit mode, and set up flexible services such as reception hall, lounge or giving small gifts and sending brochures in the exhibition area to make the whole exhibition space and process complete and make people feel something.