Then, in such fierce market competition, how do brands in the jewelry industry do a good job in marketing planning? The following brand Yi Zhongbang answers some information about jewelry brand planning, jewelry brand planning scheme, how to do jewelry brand planning and how to do jewelry brand marketing planning scheme for enterprises that want to do well. I hope it will help you think.
1. Jewelry brand planning must first have an accurate brand positioning. Is it a luxury route? Still a mid-to high-end route? Or take the route of low price and high quality? Brand positioning of jewelry enterprises is very important, because different brand positioning will mean different consumer groups and different ideological and spiritual levels. The positioning of couples, the elderly, children and other people is a professional brand positioning or a comprehensive brand positioning.
2. Jewelry brand planning With a clear brand positioning, the brand image design of jewelry brand stores can be carried out. Brand image design of jewelry industry is very important. According to their own jewelry brand positioning, we should plan and package the brand's ideological and spiritual level, that is, combine brand positioning, brand core values and brand ideological and spiritual level to carry out all-round jewelry brand image design. In other words, we can't design it casually, but we need to tailor the packaging according to the service crowd, aesthetic angle, preferences and other aspects of jewelry brand positioning, so as to enhance the visual scene sensory experience of jewelry brand stores. Increase consumer interest and satisfaction.
3. The key of jewelry brand planning lies in shaping the story of the brand and expressing the mood of the core value of the jewelry brand in a short sentence. As the jewelry industry is an emotional undertaking, whether the advertising language of jewelry brand can express the core value of the brand really plays a key role. Take an example to illustrate the brand slogan, such as the brand slogan "Cradle of SME brand rise" of brand Yi Zhongbang, which fully embodies the mission, that is, to help SME brand rise onto the road of brand development. I believe everyone has already felt the importance of brand slogan.
4. The marketing and promotion of jewelry brands is even more important. In order to build a brand, the jewelry industry needs to choose spokespersons according to its own brand positioning. Spokesmen can be stars, well-known entrepreneurs, well-known hosts, etc. It is necessary to combine the emotional demands that one's jewelry brand wants to express, and choose a spokesperson that conforms to one's brand positioning. For example, a well-known shoe industry, the spokesman of a foreign basketball superstar, really embodies the spirit of sports. Make consumers very eager to own brands and have the desire to buy brands. This is the real purpose and value of inviting brand spokespersons.
From the perspective of brand marketing, because the sales performance of jewelry brands is closely related to the popularity of their own jewelry brands, if the reputation of jewelry brands is not high, the sales performance may be more difficult. At this time, it is very urgent to enhance the popularity of jewelry. At this time, jewelry enterprises need to combine brand positioning, crowd positioning and other aspects to screen advertising channels. For example, CCTV channel, various variety entertainment channels, news media advertisements, self-media information flow platform, Weibo, various social platforms, outdoor media, offline jewelry brand store promotions, posters and other channels to carry out comprehensive brand marketing promotion. If the jewelry industry wants to do a good job in brand marketing, it has to advertise. Only through continuous brand marketing communication can the core emotional value of jewelry brands be effectively conveyed to consumers. So as to gradually enhance consumers' awareness, trust and satisfaction, and increase consumers' favor and purchase opportunities.
Conclusion: Jewelry enterprises want to build a brand, without excellent brand planning, they need to combine brand positioning, brand core values, brand emotional appeal and other aspects to carry out all-round packaging design of jewelry brand image visual experience. Whether the brand spokesperson can represent the emotional value and spiritual level that the jewelry brand needs to express is the most important.
The above simply said some jewelry brand planning, jewelry brand marketing planning, how to do a good job in jewelry brand planning, how to do a good job in jewelry brand planning, how to do a good job in jewelry brand marketing planning and promotion programs. This article belongs to the viewpoint that brands benefit the public, and does not represent everyone's position. Welcome to comment and exchange messages, hoping to bring some deep reference value to the brand rise of jewelry enterprises.