Let me give you a hint,
What brand of gold can't be bought?
It is best not to buy brand-name gold and emerging brands.
Especially when buying wedding jewelry, it is best to go to a big brand store to buy it. On the one hand, there are rich styles and some choices, on the other hand, the safety of gold is guaranteed, and brand-name gold is not necessarily pure gold.
Emerging brands have just come out, which remains to be seen. The brand is not guaranteed and it is not recommended to buy it.
So you can choose some big-name gold brands, which are more reliable. So what brand of gold jewelry is more reliable to buy?
What brand of gold jewelry to buy is more reliable, here are some recommended.
1. Chow Tai Fook
(Leading brand, China well-known trademark, founded in Guangzhou 1929, and later developed to Hongkong/Macau).
Chow Tai Fook Group is a powerful private business group owned by Dr. Zheng Yutong and his family. The group's total assets exceed US$ 5 billion, and its business is spread all over the world, with about 80,000 employees. The business of the Group is mainly operated by two companies. Chow Tai Fook Jewelry Co., Ltd. ranks first in the market share of jewelry industry in Hong Kong and China.
2. Six blessings at the door
(Leading brands, top ten jewelry brands, well-known brands in Hong Kong, listed companies in Hong Kong)
Lukfook Group was established in 199 1 year, and197 was listed on the Hong Kong Stock Exchange in May. Luk Fook Group (International) Co., Ltd. and its subsidiaries (collectively referred to as "the Group") were founded by a group of experienced jewelry experts, bringing together the experience of the founding shareholders in the jewelry industry for more than 30 years, and Qi Xin has made great achievements in purchasing, sales, administration, finance and marketing.
3. Zhou Shengsheng
(Leading brand, founded in 1938, one of the top ten famous jewelry brands in Hong Kong)
Many people think that Zhou Shengsheng is an international brand from Hongkong, but if you open the book of historical events in Zhou Shengsheng, you will find that this brand was originally born in Guangzhou. As early as 1934, Zhou Shengsheng started its retail business in Guangzhou, China, 1948 laid the foundation stone in Hong Kong, 1973 became a listed group company, and 1994 opened up the mainland business market. ? Zhou Shengsheng? Is there a name? Zhou? Start over? Alive Endless meaning. What else? Zhou? Is the surname of its founder.
4. Diamond
(Well-known trademarks in China, famous brands in China and top ten jewelry brands)
Diamond jewelry is the only brand on China's jewelry quality list, and it is a well-known brand of Chinese jewelry quality awarded by China Gemstone Association. All its jewels and jade are provided with quality appraisal certificates by China Gemstone Association, and all its pure platinum is provided with quality inspection certificates by the National Nonferrous Metals Research Institute and the National Jewelry Quality Supervision and Inspection Center. It is the largest national jewelry brand in China.
Someone bought a fake, thinking that their jewelry was 18k gold, but was told that the jewelry was only plated with 18k gold. This situation is very common in pawn shops. When shopping, some unscrupulous merchants do not clearly state the gold content of their goods when selling in order to highlight their lower prices than other merchants. For example, if you ask him what material it is, the merchant will say 18K very foolishly, but please be sure to check whether the gold seal on the jewelry has other marks, such as GP. If there is, it will be a big loss.
Matters needing attention in buying gold jewelry:
First, weigh yourself.
The specific gravity of gold is 19.3g/cm3, and the fineness is closely related to the specific gravity. When the specific gravity is close to 19.3, the content of pure gold is higher. When the specific gravity is 18.5, the gold content is 95%, when the specific gravity is 17.8, the gold content is 90%, and so on. As long as you measure the specific gravity, you can know the fineness of the jewelry, but you can usually hold it in your hand. If you feel a little heavy, you can feel it, because other metals with the same weight, such as silver and copper, have different weights.
Second, apply both hard and soft.
The higher the fineness of gold jewelry, the softer it is and the less elastic it is. Real gold will have faint traces when bitten by teeth or scratched by needles, and will not change color when broken by hand. The low-quality fake is the opposite.
Third, distinguish colors.
As the saying goes, what is gold? Seven greens, eight yellows, nine purples and ten reds? Because it contains different kinds and components of impurities and presents different colors. Experts believe that 70% of jewelry with gold is yellow with blue, 80% is yellow with gold, 90% is yellow with purple, and 100% is red with gold.
Fourth, see rhyme.
High-quality jewelry, thrown on the concrete floor, will have a dull click, which is a sound without rhythm and strength, commonly known as dead sound. On the contrary, low-quality gold ornaments thrown on the concrete floor will have rhyme, long shrill sound and slight rebound.
Five, check the marking method of the seal
Gold ornaments produced by regular manufacturers are all printed with gold content and manufacturer's logo, such as 24K, 14K, etc.
Finally, I would like to remind you that because physical gold needs professionals when purchasing, consumers must go to regular shopping malls, specialty stores or banks and gold trading centers to ask for appraisal certificates or inspection certificates and invoices. If consumers have doubts about the quality of the purchased physical gold, they can consult the relevant professional appraisal department. In addition, if you want to clean or process gold jewelry, try to choose a gold jewelry processing shop with high credibility, and it is best to go to a professional jewelry store to weigh and identify the color after getting the finished product.