1, the output type is single and the expression form is homogeneous. It is common in short videos to take inheritors as the main body and introduce them by narration, which is unattractive and innovative and difficult to attract the attention of the audience.

2. The connotation is underdeveloped and the depth needs to be improved. In Yunnan's non-legacy short videos, most of the contents focus on the use value and appearance of non-legacy products, but the appearance and use value of their products do not highlight the corresponding historical and cultural values, which makes the audience unable to appreciate the unique historical and cultural values of Yunnan contained in the non-legacy short videos, and thus cannot play a role in dissemination and diffusion.