1, brand positioning: Chow Tai Fook Club is a high-end brand store under Chow Tai Fook Jewelry Group, with a more luxurious and unique positioning, focusing on providing high-grade jewelry and artistic jewelry accessories, bringing together the works of the world's top jewelry brands and designers.
2. Product category and quality: Chow Tai Fook Pavilion's product series is more sophisticated, including more precious stones, rare metals and unique design style, emphasizing individuality and artistic sense, and pursuing excellent quality in material selection and design technology.
3. Target market: Chow Tai Fook Museum faces a higher level of consumer groups and meets the special needs and aesthetic tastes of high-end consumers.