Shenzhen Ji Meng Jewelry Co., Ltd. is a comprehensive large-scale jewelry enterprise specializing in the design, production, processing, wholesale, self-management, franchise chain and supporting services of R&D, inlaid jewelry, gold, platinum and K gold, and is one of the most famous jewelry retail brand operators in China. After 12 years of intensive cultivation, the influence of GMOND Ji Meng jewelry brand has gradually expanded and it has a high brand awareness. Since its establishment, the company has successively won the honors of "China Famous Trademark", "China Famous Brand", "China Famous Jewelry Brand" and "Shenzhen Leading Private Enterprise". In the future, GMOND Ji Meng Jewelry will strengthen the refined management of retail terminals, enhance brand reputation and loyalty, spare no effort to spread urban fashion, spread elegant lifestyle, convey classic and eternal beauty, and build a "century-old Chinese jewelry brand" corporate vision.
1. Business strategy with retail terminal as the core
With the deepening of industrial division of labor and the intensification of industrial competition, the contribution of all links in the jewelry industry chain to value creation has changed significantly, and profits have gradually shifted to the R&D, design and sales ends of the industry chain. In the future, the trend of industry profits shifting to both ends of the industrial chain will be further strengthened, and the competition among jewelry brands will be more concentrated on R&D, design and sales channels.
GMOND Ji Meng Jewelry has attached great importance to the expansion of retail terminals since its establishment. On 200 1, GMOND Ji Meng Jewelry opened its first Ji Meng brand retail counter in Changsha, and its sales channel has been established for more than ten years. With the management team with rich experience in retail operation and management, deep understanding of retail terminals, pragmatic and steady working attitude and the spirit of innovation and change, after years of market expansion, Gemond Ji Meng Jewelry has established a broad and stable retail network throughout the country, covering the core business districts of major cities in China. These business districts are the most commercial consumption places in China, which have the advantages of large flow of people and strong purchasing power, and play a key role in the company's product sales and brand promotion. At present, GMOND Jewelry has nearly 300 brand retail stores in China, and the number is increasing by 20% every year.
20 12 China jewelry yearbook
2. Design innovation and technological innovation
With the improvement of living standards, people's aesthetic level and consumption level are also changing. Consumers have a new understanding of the function of jewelry, and the function of maintaining and increasing value has gradually faded, paying more attention to the aesthetic function of jewelry. The importance of style design in sales is prominent, which brings new development opportunities to modern jewelry enterprises. Enterprises must increase investment in R&D and design, introduce products with novel styles and unique styles, and improve product quality through continuous product innovation, so as to win the initiative in the fierce market competition.
In terms of product design, after more than ten years of operation, the company's product development department has rich experience in jewelry design and a design team with top domestic designers, which has been recognized by top domestic jewelry competitions for many times. A variety of fashion jewelry styles are well received by the market, creating a good product reputation among consumers and becoming a powerful guarantee for the company's market development. The "multi-wearing pendant jewelry" developed by GMOND Mengge Jewelry Company has won the national patent of "utility model". At the same time, the series of diamond jewelry with "colored gold hollowing out", the series of diamond jewelry with "China symbol" reflecting China's cultural heritage, and the series of platinum jewelry developed by Mengge Mengge have caused great repercussions in the industry. GMOND jewelry is committed to studying the current international and domestic fashion trends, and regularly launches best-selling products that keep up with the international jewelry fashion trends. For example, the company has continuously launched the "Shining Series I, II and III" series of diamond ornaments, and its design concept comes from women's desire and dream of shining, which has been widely concerned and welcomed by the market.
In terms of production technology, Gemond Ji Meng Jewelry established the corporate culture tenet of "innovation promotes development and culture cultivates brands" at the beginning of its establishment, and formed an independent innovation mechanism with technological innovation and advanced equipment as the main body and independent intellectual property products as the forerunner, which mobilized the innovation ability of all employees. He has successively developed a number of scientific research achievements such as "mosaic inverted mold raw materials and their preparation methods" and applied for national invention patents.
3. Actively carry out brand building
Consumers have high brand awareness and loyalty to high-end consumer goods and luxury goods, and tend to choose brands when choosing jewelry. The formation of a well-known brand is not only based on a deep understanding of the industry, but also requires a lot of manpower, material resources and creativity to carry out all aspects of brand building. It is difficult to quickly enhance brand awareness in a short time only through investment.
Only by making the brand bigger and stronger can we gain a foothold in the market competition. GMOND Ji Meng Jewelry unswervingly follows the development path of "quality and brand", spreads brand awareness and gradually consolidates brand trust. In the development process since its establishment, the company has successively won the titles of "China Famous Trademark", "Famous Brand in China's Jewelry Industry" and "China Famous Brand", as well as the honors of China Top 100 Chain Enterprises and Shenzhen Top 50 Chain Enterprises, and established a brand value with a significant position.
20 12 China jewelry yearbook
Through long-term in-depth interpretation of consumers and deep understanding of the industry, the company regards "fashion, classics, individuality, reliability and elegance" as the company's core brand appeal, meeting the core needs of female consumers, the largest consumer group in the jewelry industry; The company invited famous artists from Taiwan Province, Barbie Hsu and Wu Peici who are in line with the company's brand temperament as brand spokespersons, and successfully personified this brand image. GMOND Ji Meng Jewelry cooperates with TV media such as CCTV and Hunan Satellite TV, print media such as home pictorial, girlfriend, Oriental Weekly and Phoenix Weekly, and online media such as Netease, Tencent and Youku. , integrate and promote GMOND Ji Meng jewelry in all directions and through multiple channels, continuously enhance the popularity of GMOND Ji Meng jewelry brand and shape its unique brand character. In the aspect of exploring brand communication of new media, 20 12, the exclusive micro-film "Love" of GMOND Jewelry directed by the famous director Zhang was co-produced with Tencent Video and Pony Pentium, and attempted cross-border cooperation in brand communication.
4. Management advantages to enhance comprehensive competitiveness
GMOND Jewellery has an experienced and dedicated management team, and has a deep understanding and unique understanding of the Chinese jewelry industry. The core leaders of the company have more than 15 years of management experience in the jewelry industry, and the senior management team is composed of experienced employees in the jewelry industry. After years of tacit cooperation, the company has established a reasonable and efficient management mechanism.
As an "AAAA-level enterprise with good behavior", Jimond Jewelry has formulated standardized systems and operational procedures in the aspects of opening process, store audit, store image management, clerk training, ordering system, product price control, store marketing activities, goods management, fund settlement and store performance evaluation. By implementing these systems and procedures, the company has the ability to manage and expand large-scale channels.
In order to establish an advanced and efficient management system and ensure the rapid and healthy development of the company, the company began to introduce the international advanced SAP-ERP management system in 2009 to improve the company's refined management level. With the help of SAP-ERP system, the financial management system is more standardized, the data collection is more timely and accurate, the financial settlement speed is significantly improved, and the company's product logistics cycle, sales cycle, inventory turnover rate and capital utilization rate have been significantly improved.
GMOND Ji Meng Jewelry relies on advanced production equipment, exquisite technology and modern enterprise management to ensure the inspection and quality of products by monitoring the production process, and integrates product measurement means into the whole process of product development, testing, production and sales in a trinity way of verification, approval and testing. GMOND Jewellery's products are of excellent quality, widely recognized by the market and highly satisfied with the market.
20 12 China jewelry yearbook
In recent years, with the development of economy, the domestic jewelry consumption market has expanded year by year. As one of the most competitive enterprises in China's jewelry industry, GMOND jewelry is in the forefront of the industry in terms of product quality, innovation ability, service and brand competitiveness, and has great development potential. In the future, Gemond Ji Meng Jewelry will adhere to the corporate vision of "building a century-old Chinese jewelry brand" and strive to make greater contributions to the Chinese jewelry industry.