In 2004, Shan Yongming, a professional manager for nearly ten years, decided to start his own business. With in-depth understanding of the jade industry and years of practical experience of professional managers, Shan Yongming is keenly aware that it is imperative to subdivide the jade market. At that time, the traditional jade ornaments had no brand concept, but there were many problems in the market, such as high price, single style and few products, and the demand for jade inlaid ornaments in the domestic market has been very strong. The whole jade field has huge space and numerous business opportunities. After making a full market analysis, Shan Yongming deeply explored the historical and cultural value of Hetian jade with the goal of pursuing product individualization and diversification, thus completely breaking the traditional "high-priced" collection market. Today, the brand of Cui Factory has once again become the focus of the industry and is a representative of high-end and culture. Shan Yongming initiated the chain of Hetian jade in China.

Like all entrepreneurs, from several counters in Xidan shopping mall to hundreds of millions of assets, the difficulties encountered along the way once left Shan Yongming in endless confusion. Due to the instability of the jade market, many operators who have just entered the jade industry, even those who rely on the traditional family model, have experienced slow capital turnover and difficult commodity sales, and Shan Yongming has not been spared. At the beginning of the venture, on the one hand, the financing channels of the jade industry were very narrow, and the bidding enterprises all used real money, so it was impossible to use financial leverage. On the other hand, the characteristics of the jade industry determine the slow withdrawal of funds. Take jewelry as an example, the capital cycle is at least 3-6 months. This directly leads to problems such as insufficient supply of raw materials and poor capital turnover. Fortunately, this entrepreneur in the 1970s not only had the momentum of the post-80s, but also inherited the composure and wisdom of the post-60s. Shan Yongming survived the crisis of insufficient funds with his rich network resources. After the crisis, Shan Yongming had a deeper understanding of the industry and laid a solid foundation for the future innovation and development of the enterprise. "The prosperity of a single family produces elite, eternal and brilliant jewels. How beautiful the scenery is in spring, and I am very happy to have a good time. "

Walking into Shan Yongming's office, apart from the pile of thick documents, the most striking thing is probably this Tibetan poem hanging on the wall. Elegant and free-flowing brush calligraphy with four simple Tibetan heads, China's picture scroll goes down the wall in one go, like flowing water. Anyone who knows a little about Shan Yongming knows that this Tibetan poem is his life experience for many years and his mission to his family and career. This non-professional jewelry entrepreneur is not a rich second generation, but more like a successor and promoter of a family or even an industry.

When running a business, Shan Yongming never forgets his responsibility and gratitude as an entrepreneur and social person. He always said: gratitude will make our lives heavier; Gratitude will make our moral foundation last forever. As a result, the Beijing Disabled Persons' Federation was honored to be the initiator of the "Dream of Wangfujing" activity for 88 severely disabled people, and donated money for 88 severely disabled people; I have the honor to be a sponsor of the Dancheng Chamber of Commerce in Beijing, and to donate to the students who entered Tsinghua Peking University in the college entrance examination of Dancheng No.1 Middle School ... There are many similar incidents, which gives us more reason to believe that even if we are reborn, even if the phoenix is nirvana, we still don't forget the boundless love! This is Shan Yongming.

"Entrepreneurs are scarce social resources in any country." Shan Yongming said, "The word entrepreneur represents a person who dares to take risks and responsibilities and start and lead a career. The biggest difference between entrepreneurs and businessmen is that businessmen are only interested in profits, while entrepreneurs should bear more social development responsibilities in addition to pursuing profits. Entrepreneurs themselves are a responsible group. The wealth created by enterprises should adhere to the concept of "taking it from the people and using it for the people". Without death, there is no wealth of life, so in addition to the needs of family inheritance, the money earned must be taken out to bear the corresponding social responsibilities. " With his love for traditional culture and jade industry and strong sense of social responsibility, Shan Yongming embarked on the road of entrepreneurship step by step. He not only intends to establish China Jade Industry Association in recent years to further standardize and integrate the jade industry, so as to help the jade industry develop more healthily and orderly, but also will personally support children who cannot go to school because of family poverty. "I hope that I can do my best to help more people in my life, both from a personal point of view and from a corporate point of view." Shan Yongming said.