In the wave of brand transformation in the 1990s, the most successful and topical one was the Italian Gucci! Gucci has a long history. /kloc-at the end of 0/9th century, its founder, guccio gucci, began to get in touch with fashion. Like many brands, Gucci also experienced a period of low tide, but with the joint efforts of designer tom ford and president Domenico De Sole, Gucci was brought back to the international mainstream and reached its peak. Gucci, with its brand image of "status and wealth symbol", has become the consumer darling of the wealthy upper class, and has always been favored by business people, fashionable and elegant at the same time. As early as 1906, guccio gucci began to make excellent leather goods under his own name, and then boldly printed his initials on the goods. Due to this unique design and exquisite quality, Gucci soon became very popular. 1937, Gucci first appeared the refined design of horse title derived from horse title and stirrup. Then, due to the shortage of materials in the world war, it designed a bag and replaced the leather handle with bamboo, which is still a classic. In 1950s, the straight striped canvas lace originally used for fixing saddles was applied to accessories decoration and registered as a trademark, and the famous double G pattern was also designed. 1967, Gucci launched printed silk scarves, which made Gucci mature and even the first lady Jackie couldn't put it down.

In the mid-1950s, Gucci entered the overseas market, and its scale was expanding day by day. However, due to the dispute over family equity, its momentum gradually declined. It was not until the 1990s that Investcorp, an American investment group, acquired all the shares and became an operator. 1994, Gucci was formally merged into Gucci Group NV, and tom ford, the former women's designer, was promoted to the creative director of the whole series of products. 1995/ 1996' s brand-new autumn and winter women's dress, with silk shirts, double G logo belts and velvet trousers, creates a brand-new image of modernity, sexiness and Leng Yan. Even Madonna couldn't help wearing it, which won the praise of the international media in one fell swoop, and transformed Gucci into an image combining classic with modern, tradition with innovation, redefining Gucci's position in the fashion world.

1995, Mr Domenico De Sole was appointed as the new president of Gucci. Together with the team formed by Gucci and tom ford, with their expertise in management and design, it has been pushed to an unprecedented peak. Many stars and celebrities also take Gucci clothes as their first choice. At the same time, many fashion awards that followed made Gucci more popular. Today, Gucci is still a brand loved by many people quarter after quarter, and tom ford's unparalleled creativity and marketing methods are undoubtedly the brightest stars spanning the late 1990s and the early 20th century.

Brand: giorgio armani giorgio armani

Ex-factory goods: clothing

Department stores: jewelry, leather goods, glasses, shoes, perfume.

Brand introduction:

1, Amigny 1934 was born in Italy. He grew up in a poor family. When he was in college, he listened to his parents and entered medical school, but he gave up in less than two years because of his mismatch of interests.

2. 1957, an accidental opportunity to enter a large company, responsible for window design. Since then, he has been interested in innovation and beautiful things. At the same time, he also contacted many clothing exhibitions, gained great experience in appreciating clothes and learned simple dressing skills.

3. 1974, Armani and his good friend Garriotti started a business together. 1975 held a clothing exhibition, which was an unprecedented success. At the same time, clothing and accessories for men and women were introduced. Since then, Armani's brand awareness has been increasing day by day, until 198 1. In order to attract more young people and leisure market, EMPORIO ARMANI series products were launched. He also achieved good results, becoming the cover figure of 1982 issue of Time magazine, and the only fashion designer who appeared on the cover figure of Time magazine after CD.

Until now, Armani is still the first brand in people's minds. Because of his simple and generous design, it has attracted the love of men, women and children all over the world. In fact, his success is not only based on design, but also a master of marketing and management, so he will throw such a huge career. He is a legend in the clothing industry. Now it is the largest European designer brand in the United States. He is famous for using new fabrics and excellent production. As far as design style is concerned, they are neither fashion nor tradition, but a good combination of the two, and their clothes seem to be rarely associated with the word fashion. His main brand, Giorgio Armani, is aimed at the rich, while mani, Emporio Armani and Armani jeans are aimed at ordinary consumers.

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Christian Dior

See the designer Dior himself in the process of creating Dior brand.

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