A few months ago, the jewelry store bought some selected bracelets, earrings and necklaces made of medium pearl and silver. Different from the turquoise hue of typical turquoise modeling species, pearl gemstones are pink with a slight marble color. In terms of size and style, this series of precious species includes many kinds. Some babies are small and round, with simple styles, while others are large and unique and bold. Not only that, the series also includes various traditional silk ties decorated with jewels.
Sheila bought the jewels made of pearls and precious stones at a reasonable price. She is very satisfied with this unique jewelry series, and thinks that this kind of jewelry is especially suitable for ordinary consumers to replace the turquoise jewelry they bought in other jewelry stores. In order to make customers feel that they are worth the money, she set a reasonable price for these jewels. Of course, it has increased the price increase and average profit that can recover the cost.
After these jewels were left in the shop for a month, Sheila was very disappointed with their sales. So she decided to try several sales strategies she learned at the University of Nevada. For example, making the position of goods in the store tangible can often make customers more interested. Therefore, she put these pearls and precious stones in the glass display case and placed them on the right hand side of the store entrance.
However, when she found that the sales of these jewels were still not improving after changing the location, she felt it was time to have a good talk with the employees at the weekly meeting. She suggested that employees should spend more energy to promote this unique product line. She not only introduced pearls and precious stones to the staff in detail, but also sent them a short introduction article so that they could remember and tell their customers.
Unfortunately, this method also failed. Just then, Sheila was preparing to go out and buy products. Because she is very disappointed with the decline in sales of pearls and gemstone jewelry, she is eager to reduce her inventory in order to make room for the latest jewelry. She is determined to take a major action: choose this series of jewelry for sale at half price. At the exit of the shop, she left Mary a note in a hurry. The note said, "All jewelry of this style * 1/2".
When Sheila came back, she was surprised to find that all the jewels in this series were sold out. "I don't understand why?" She said to Mary, "This kind of jewelry doesn't suit customers' appetite. I must be careful when I add a new gem next time. "Mary told Sheila that although she didn't understand why Sheila wanted to raise the price of unsalable products, she was surprised that these products sold at an alarming rate. Sheila asked incredulously, "Is the price so high? The note I left said that the price would be halved. " "Half? Mary asked in surprise, "I think your note said that the price of all the goods in this series will double." "As a result, Mary doubled the price instead of halving it.