In an email to advertisers, Yahoo said: "Most of our tests have been launched online, and this month people will test the organic search and paid search results of Microsoft in Yahoo's search service." Yahoo's email discussed the transition of Yahoo's search service from Yahoo's own technology to Bing.
Yahoo said in an email that "in this era, the test volume will fluctuate." Yahoo also indicated that Jewellery Information Network will not test paid search too much to ensure that the test will not affect advertisers. That test has been stopped until 10 since September this year, but if the test is not successful, the end time will be delayed.
Yahoo pointed out that according to comScore data, Bing's market share in organic search and paid search will eventually reach 30%. In July next year, Yahoo and Microsoft reached a search business cooperation agreement. Yahoo will give up its own search technology and adopt Bing technology to provide search services.
Yahoo CEO carol? Carol bartz indicated that Yahoo could not get Microsoft's cooperation in the search engine market. Microsoft has confirmed that it expects to invest a huge amount of money in search business, which Yahoo can't do. According to the agreement between the two parties, Yahoo will get 88% of Yahoo's website search business income, while Microsoft will get another 12%.
Bartz said: "From a natural point of view, people don't need to spend any money to get search business income, because Microsoft expects to invest and hope to win in the search engine market. This allows people to invest more in portals and display advertising business. "
Bartz said that Yahoo will focus on reducing the supply of content, including hard news and gossip. Yahoo will also devote itself to advertising business, selling pay-per-click text ads for Yahoo and bing search engines and Microsoft and Yahoo portals. Yahoo will focus on "high-end search advertisers" in the future.
Through the cooperation with Yahoo, Microsoft Bing eliminated one of the most important partners and doubled its scope. At the same time, there is no need for Microsoft to spend money to acquire Yahoo. (Zhang Nan)
& gt related browsing: Yahoo hired former Microsoft executives as vice president of product management. MySpace negotiated a new advertising agreement with Google, Yahoo and Microsoft. Google's share in Haosou increased to 72.2% in May: Yahoo and Microsoft declined.