From the design point of view, the surrounding environment of the cake shop is usually summarized as follows: first, the pure living environment, that is, the cake shop is in a central living area, and the surrounding residents are the main consumer groups; second, the pure office environment, and the company employees in the business circle are the main consumer groups; Third, the transportation hub environment, consumer groups are floating population coming and going. The fourth is the comprehensive environment, which has the characteristics of the above environment. Diversification of consumer groups. The idea of cake shop design and decoration can be improved by dividing the surrounding environment of cake shop and subdividing the demand positioning of consumer groups.
Pure living environment, concise speech one by one
This kind of cake shop generally focuses on product take-out. Consumers are most concerned about the types and prices of products. The decoration of the cake shop does not require high store environment. Generally, it only needs to be clean, tidy and bright. So the functional layout of the cake shop should not be too complicated. Consider canceling the setting of leisure area. Just add a few long and small high tables. The division of space should be as simple as possible, and the first element is to accommodate more customers. The entrance and passage of the cake shop should also be in harmony with the surrounding environment, especially the brightness of light boxes and lights should not affect the lives of residents.
Pure office environment-tribute to comfort (cake shop decoration style cake shop decoration design)
Opposite the cake shop in the business circle is the company's white-collar workers, and the product positioning is mainly in the middle and high grades. The decoration and environmental design of the cake shop also need to give it a warm, comfortable, elegant and generous atmosphere. The frame structure of the storefront needs to have a sense of hierarchy. The space is full of changes, and the choice of light and shade and main color also needs to have the effect of calming the nerves and relaxing. The design of the door head should not be too ostentatious or abrupt. A calm and atmospheric style is more suitable. This kind of cake shop needs to emphasize the design of leisure area. At this time, it has played a variety of functions such as customer leisure, dining and chatting. Design must closely follow the two themes of "taste" and "comfort".
Traffic Hub Environment —— Dazzling Space Problem
The cake shop located in the transportation hub can take a bright and jumping route. In order to attract passers-by, we need a distinctive light box and a very eye-catching door. The street display area should be as large and prominent as possible. The spacious hall can be convenient for high-frequency customers to change, and the lights in the store should be very bright and eye-catching. At the same time, the furnishings in the store can be designed with strong advertising. For example, the main products or newly launched products in the store can be posted in the form of posters, which can play a good guiding role in the consumption of customers and make them make decisions quickly.
Comprehensive environment-energy saving (cake shop decoration style cake shop decoration design)
In the surrounding environment of cake shop comprehensive decoration, the design of cake shop has the greatest development space, and the personality and style of cake shop can be grasped according to the requirements of the owner, the characteristics of operation, the appearance of the building, the spatial structure of the shop and other factors.
The names of chain stores are: orange, yellow, green, cyan, blue, purple and so on. And use rhinestones to create a sense of fantasy. Rhinestones give people a quiet, elegant and exquisite feeling, which is conducive to taking a nap while eating cakes, enjoying inner peace and fantastic beauty. Shops with different colors as the main colors give people different feelings, which is conducive to making the "cake" bigger!
B, European style, elegant gentleman environment, especially Shanghai is a city with high cultural accomplishment, and the Europeanized life is gradually accepted by people! Compared with petty bourgeoisie ~
C, the feeling of expanding the valley makes people move from Shanghai's petty bourgeoisie to such a good place as expanding the valley, which is clear and natural, giving people a kind of free and easy! Decoration materials mostly use natural stone and special natural shapes, because they are natural and slightly artificial, so the cost is relatively high.