Conceptually, we can find that retail has several characteristics: direct service for consumers, small number of transactions, frequent transactions and many products. These characteristics are related to consumers (people), trading convenience (market) and trading products (commodities).
Today, with the continuous development of the Internet and big data, the concept of "new retail" has increased the experience of combining online and offline. The application of Internet and big data technology has optimized all aspects of production, circulation and sales, but we can still find that the basic elements of people, goods and markets have not changed.
In the retail analysis, combined with the advantages of online and offline, more technologies are used to improve efficiency from three aspects: people and goods yard. What important indicators should be paid attention to when analyzing offline retailers' freight yards?
1 person
From traditional retail to new retail, it is also a changing process of freight yard people-freight yard people-freight yard. In traditional retail, more attention is paid to goods and yards, good and complete products, price advantage, good geographical location of business circle and one-stop market service are the keys to the success of retail business; In the context of new retail, we should pay more attention to the importance of people, put people first, pay attention to consumers' experience, and provide personalized services through big data and Internet technology to achieve new development.
Therefore, in the human dimension, in addition to paying attention to the most important customer unit price, conversion rate, repurchase rate and traffic, it is also necessary to analyze the user's portrait and pay attention to the user's behavior habits and characteristics through purchasing habits. Only by defining a clear target user group can we get more traffic and better match products and services.
In addition to the customer level, the employee level is also part of the analyst dimension. It is also very important to improve organizational efficiency and pay attention to employee turnover rate, average transaction time, complaint rate and employee turnover rate.
2. Commodities
When analyzing commodities, we need to pay attention to commodity production and circulation. In terms of production, people are the core in the new retail environment, so judging the value of goods is no longer a simple use value. Starting from people's needs, goods will be endowed with more social value and spiritual and cultural value.
Therefore, with the accurate analysis of people's needs, we can realize the all-round retail era of product consumption and innovation. In the part of commodity circulation, in order to avoid the problem of inventory backlog caused by traditional experience supply, improving circulation efficiency and reducing inventory cost are the key points of new retail. Combine technologies such as mobile Internet, mobile payment, big data, cloud computing and Internet of Things to improve the efficiency of users' purchasing decisions, warehousing and distribution, optimize supply chain decisions from suppliers to demanders, and improve the efficiency of commodity circulation.
3. Tian
In fact, the field refers to the consumption scene. Whether online or offline, the terminal where consumers and goods contact can be called a field. In this process, information flow, capital flow and commodity flow, giving full play to their respective advantages online and offline, and improving the efficiency of the field are the key points of this process.
Summary:
In the data analysis of retail industry, we can rely on the logic of "people and goods yard" to sort out our own analysis ideas, track down problems, judge influencing factors and finally draw conclusions.