In the communication process of jewelry sales, customers often ask many questions, and the direct explanation and excuse of jewelry sales personnel are often unsatisfactory. Below I offer sales psychology to teach you sales communication skills.

Jewelry sales skills and vocabulary

Scene 1:? The style is out of date! ? What is our answer?

There are two kinds of such problems:

One is really out of date!

The other is the new model, but the customer misreads it and thinks it is out of date.

Let's talk about the first situation first. It's really inappropriate!

Things are really out of date, customers are right, and many stores will say: this is a classic, and good things are always welcome! ? Or:? Yes, good things will sell for so long! ?

None of these statements can be wrong! Because I didn't deny the customer, I also made it clear.

But that's not what we said!

The customer said:? Out of date! ? Our statement is:? So buying now is the most affordable! ?

For the second kind of customers, they are wrong and regard the new product as outdated!

First, you can't deny the customer? This is a new product, you are mistaken! ?

Second, we can't admit that this is an old model, because it is really a new model!

So what should we say?

Let's put it this way: Yes, this one is similar to the last one, but (don't use buts) we have made some innovations here, and we have also made some innovations here? Finally, let customers draw their own conclusions: this is a new model!

Don't deny your customer, even if he is wrong, agree with him first, and then guide him!

Scenario 2: The customer says:? It's beyond my budget! ? What should we do?

When we recommend a product that we think is good to our customers, they think it is good, but it is too expensive.

The customer said:? It's beyond my budget. ? At this time, one thing many stores will do is to introduce goods, and some stores also say: We have cheap ones here, please look here! ?

Customers will take a casual look and leave, because you make him feel a little insulted, as if he can only buy cheap goods.

So, remember, introducing goods is the last resort!

Really can't, then I'll introduce it!

He just said, over budget!

If it is an old shop, you can feel whether he can afford it from his clothes and manners.

If you are a new shop assistant, what should you do?

Ask! Ask directly!

? Sir, what is your budget, so that the customer can quote a figure and see what he is quoting!

If your stuff is 1000, and he says my budget is 800, then you know it's not over budget, but he wants to save 200.

This is what we have to do. Continue to introduce the goods, don't worry about the price, and let him put it down through composition and touch.

If your item is 1000, and he says my budget is 200, it's really over budget, then at this time, we will transfer the goods.

But don't say:? It's cheap here. You can have a look here. ? Be sure to consider the dignity of customers.

Let's put it this way: sir, we also have some new models here. Let me introduce them to you. ?

When a customer used to look cheap, he understood. In this way, you will give the customer face and earn the goods.

Scene 3:? I saw the same model of yours in the store in front, and the price is cheaper than yours? What is the answer?

First of all, when we encounter such a problem, we must first distinguish whether it is true or not. Many customers use this method to achieve the purpose of discount. Of course, it is also understandable for customers.

Secondly, let's think about it. Why didn't she buy it in that shop? If she likes it or likes it very much, it should be natural to buy it in that store. Of course, the possibility of shopping around is not ruled out.

Thirdly, don't slander that store, after all, it is a peer.

You can answer like this:

? Miss, the store you mentioned is also good, and the things in it are also good. Try this one first. Even if it is the same style, it will have different effects on the hands because of different processes. Let's see how it works first. If not, you don't want it! ?

Here's a reminder: don't say the name of that store!

Because every time I say it, it will deepen the impression of the store in her mind. That? To replace, thus diluting the treatment.

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