With the epidemic situation in the Mainland under control, most factories, enterprises and shops in China have resumed work one after another, but large supermarkets and shopping centers with dense crowds are still deserted, which has brought great impact to retail formats such as gold, silver, jewelry and jade, which mainly focus on in-store experiential sales. Operators of large chain stores and small and micro stores still don't feel the spring. So how big is the impact and what should we do in the future?

In the first quarter, under the influence of the epidemic, most economic activities came to a semi-standstill, and residents' consumption was conservative, mainly focusing on food, daily necessities, fresh food, protective supplies, etc., while the consumption in the field of gold, silver and jewelry showed a cliff-like decline compared with previous years (Spring Festival consumption peak season), and the value of gold, silver and jade articles was high, so consumers were more inclined to live only for consumption. This change in consumer mentality brought about by the epidemic may last for some time.

? Closed communities and shopping centers enable consumers to spend more online. E-commerce channels have replaced the sales of some traditional stores. Some traditional shops have no experience in establishing online e-commerce and community management, so they are sharpening their swords for the time being, with little effect.

The epidemic disrupted the smooth closed loop of the supply chain, resulting in a large amount of inventory, which brought a quarter-long turnover pressure to factories, brands and channels. Goods can't be sold, which takes up a lot of funds that should be flowing, and brings huge cost pressures such as interest, rent and wages.

? As operators, we can't change the changes in the external environment. Facing is the only way out. What are our countermeasures?

The epidemic will eventually pass and life will continue. At this stage, customers, partners and employees who have difficulties will have empathy. Building confidence is the most important start. Giving customers sincere prices and better services, warming partners and giving employees trust and warmth is actually a good opportunity to enhance brand value. Think of retail enterprises like JD.COM and Laoxiang Chicken.

? Re-examine the cost structure, you can cut it off, and people's efficiency can no longer be improved. Pick up old customers in the address book, WeChat and customer management system, say hello and care to increase customer impression, and strive to expand new customers. When you stop expanding customers, others have not stopped, and conditional marketing activities have to be done. If we don't pay attention to customer relationship now, there will be no future.

Operators who missed the construction of private domain traffic two years ago must be very painful this year. No customers watch the live broadcast. Where are the customers? Private domain traffic is not a name and number in a WeChat customer base or address book, but full interaction and trust, which is a bit by bit operation. Make good use of a series of private domain traffic tools such as "having a store", put transactions online, put services online, turn operating stores into operating customer groups, improve customer loyalty and recommendation rate, and do a good job in business incentives, but we must avoid WeChat business.