Not reliable. In the live broadcast rooms such as gold jewelry, it is not uncommon for the price to be shocking and scripted. In this way, take-away anchors try to enhance the gimmicks in the live broadcast room and satisfy the pleasure of consumers.

Bargaining in the live broadcast room ranges from thousands to hundreds, which has become a common practice. But in fact, the sales scripts of this live broadcast room with goods are pre-set scripts by the anchor and the brand. It is irrational to buy jade in live broadcast, especially under the function of beauty filter in live broadcast, which is very gullible and more difficult to defend rights. Regular channel purchase is more secure.

Jewelry is generally more expensive and belongs to valuables. If you want to buy genuine products, you'd better buy them through formal channels. Consumers who don't know how to buy from the black market or private hands had better not buy. Regular department stores, specialty stores, electronic trading platforms and jewelry exhibitions are all good choices, while tourist attractions are the hardest hit areas for jewelry fakes.

However, in recent years, some large supermarkets are keen to hold alternative shopping lottery activities, in which they can buy jewelry at ultra-low discounts. This kind of activity has a high winning rate, and jewelry is almost all low-end products. Consumers should buy carefully and don't fall into the trap of business marketing. Greed for a while often suffers big losses.