1. shopping mode: traditional business refers to shopping through physical stores or exhibition halls. Consumers can go to the store to choose jewelry in person and have face-to-face communication and consultation with sales staff. E-commerce is shopping through the Internet platform. Consumers can browse goods and place orders online, and complete the purchase through online payment and logistics distribution.
2. Interaction and experience: Traditional business provides opportunities for physical contact and try-on. Consumers can personally feel the texture, weight and size of jewelry and get one-on-one sales service. E-commerce displays goods through pictures, videos and text descriptions. Although it provides a convenient shopping environment, consumers can't touch and try on jewelry directly, and the experience is relatively weak.