Niu, a native of Dalian, Liaoning, originated from a network celebrity on a network platform. Because of his high social status, he opened a Dalian Niu Trading Co., Ltd., which was established on 20191.8 and registered at Huida Street, Ganjingzi District, Dalian City, Liaoning Province. Niu Fu Niu's family members include Niu's father, mother and himself.

Niu is a popular food blogger on the platform. By 2022, the cow will be 48 years old. He shares daily life videos in Tik Tok every day and interacts with fans in his spare time. His home is live, and he makes a profit through live broadcast.