Very reliable. Relying on the large flow of Tik Tok, the sales volume will be even greater if the discount is given. It is the same for those jewels to be bought in the store. Because Tik Tok is now a big platform, the platform is very strict, and there are generally no fakes. If you buy a fake, you can complain about it and it will be punished.

Governance norms

On June 8, 2020, after investigation and in-depth study, the China Business Federation recently issued a notice, requesting that the media shopping professional committee under the association take the lead in drafting and formulating two standards, namely, Basic Standards for Operation and Service of Video Live Shopping and Evaluation Guide for Online Shopping Credit Service System. This is the first national standard in the industry and will be released and implemented in July.

Since July 1 2020, China Advertising Association has formulated the Code of Conduct for Webcast Marketing Activities, focusing on regulating the billing and false propaganda behavior of the live broadcast industry.

The situation of live broadcast with goods has been mentioned many times in the Specification. Brushing bills is more common in the live express delivery industry, and some of them sell more than 100 million yuan, but then a large number of orders are returned; There are also live broadcast platforms and anchors that create false prosperity by fictional online audiences.