Identification and confirmation: First of all, you need to confirm the authenticity and quality of the bracelet. You can go to a regular jade brand store or an authoritative jewelry appraisal agency for appraisal. Determine the value: determine the value of the bracelet after appraisal, and reasonably price it according to the market situation and the preciousness of the bracelet.
Consignment can go to a reliable local jade industry or a special consignment shop for consignment. Generally, you will negotiate a suitable delivery price first, and then wait for the right person. Transfer. To put it bluntly, it is to use the omnipotent circle of friends, but this way is a test of the seller's own circle resources and sales ability.
You can find guests around the jade shop and send some small gifts to attract customers into the shop. As a jade merchant, you should be honest and not sell fake goods. You can also send some creative short videos related to jade on Tik Tok or other platforms. The more you shush, the better! Strive for more traffic and let more people know about jade shops.
If you find an auction company or an intermediary to introduce you, there will be a transaction fee, which will be paid by a few percent of the transaction price.
Marketing method of jadeite industry?
As a salesperson of jadeite, we must first have a comprehensive understanding of jadeite's professional knowledge. Such as the color, water head, texture and process evaluation of jadeite, which is the basis of jadeite marketing.
Jade sales skills: praise customers, communicate actively, introduce the differences of various styles in detail, make good suggestions and introduce main products.
Focus on the same style. Such as Guanyin, Buddha, bracelet, etc. The centralized display of mosaic is beneficial to customers' choice. Simple and exaggerated shapes should be separated and layered so as not to appear messy. Explain the price of jadeite to customers.
There are many ways to sell jadeite in the market. On the one hand, we should know professional skills, on the other hand, we should know jewelry culture and even know customs and gossip. This is because jade belongs to a kind of jade, and the appraisal and comments on jade are very rare, and jade has thousands of years of history and humanities.
How to introduce jadeite in sales?
1. Introduce specific jadeite products, which should be true, and introduce them to customers from the aspects of hydroponics, color and workmanship. Fifth, we should introduce products to customers, such as light-colored jade bracelets, which are suitable for young women, while deep and high-grade jade products are suitable for middle-aged and elderly people, and the choice is steady.
2. To introduce the jade ornaments to the guests, we must first learn to observe, then learn to test, and finally ask for the opinions of the guests.
3. The sales of jadeite rough stone are as follows: Hello, jadeite rough stone is a very precious gem with extremely high value and aesthetic value. Jade rough stone is a very rare gem, and its value is higher than that of gold. The original jadeite stone is very beautiful in color and texture, and it is a very suitable gem for collection.
4. As a salesperson of jadeite, we must first have a comprehensive understanding of jadeite's professional knowledge. Such as the color, water head, texture and process evaluation of jadeite, which is the basis of jadeite marketing.
5. Jade sales skills and words What is a water head? You said that jade is transparent, but what do I think is opaque? In fact, the transparency of jadeite is not as transparent as glass (of course, there are jadeites that achieve such high transparency.
6, selling jade bracelets can be introduced from the aspects of planting water, color, carving and so on. The species of jadeite refers to texture, while water refers to transparency. The denser the crystal structure, the better the transparency and the better the water. Cui has different colors because it contains different dye ions: usually white, red, green and purple.
What is the positioning of sales?
1, sales positioning is also product positioning, product positioning needs to understand brand positioning before talking about product positioning.
2. The positioning of salespeople is an organizational function and procedure, which aims at creating, communicating and delivering value for customers and managing customer relationships, so as to benefit the organization and its stakeholders. Sales is the process of introducing the benefits provided by goods to meet the specific needs of customers.
3. Online sales are conducted around the Internet. The four orientations of online sales are: product feature orientation: knowing what the core competitiveness of products is, which is what we usually call selling points. Product crowd positioning: be sure to know who your products are sold to. Analyze the corresponding customer groups.
4, product positioning: the future development trend of products, as well as the development space of products have a clear positioning. Price positioning: formulate the price strategy of market materials and the price of similar products. Marketing target positioning: find the corresponding marketing customer group, age and occupation with clear positioning.
How to do a good job in jade sales and how to improve jade sales skills?
1, have a comprehensive understanding of jade professional knowledge. Such as the color, water head, texture and process evaluation of jadeite, which is the basis of jadeite marketing. With this knowledge, we can introduce our products to our customers, win their trust and let them buy with confidence.
2. Patiently observe the customer's appreciation behavior, simply say hello, and find that the customer is particularly focused on looking at a certain piece or type of jade, and then go up to find a topic.
3. Active communication If the customer stays at the counter for a long time, we can actively communicate with each other. Don't ignore it, we can ask each other if they like it. If you like, you can take it out and show it to each other carefully.
4. Display skills of jadeite on the counter: price area. The price of jadeite should be arranged from high to low or from low to high, and the same price should be arranged centrally for customers to choose. Focus on the same style. Such as Guanyin, Buddha, bracelet, etc. The centralized display of mosaic is beneficial to customers' choice.