Xisheng pure gold is not gold, but a precious metal ingot called Xisheng pure gold, which is an alloy composed of precious metals such as silver, platinum, palladium, rhodium, silver and tin. Among them, silver is the main component, and the content reaches more than 90%. Its color is similar to platinum, but its price is lower, which belongs to the intermediate variety of precious metals.

Xisheng Jinjin is a leading jewelry brand in China, focusing on research and development, production, manufacturing and sales of jewelry. Its products include platinum jewelry, K gold jewelry, diamond jewelry and jadeite. Since its establishment, Xisheng Gold has been adhering to the brand concept of "fine jewelry, good luck and happy marriage", with the aim of "inheriting China traditional culture and integrating international advanced technology" and the goal of "making the best jewelry", and is committed to creating fine jewelry to create good luck and happy marriage for people. Xisheng Jinjin devotes itself to research and develop more fashionable jewelry by continuously improving its design innovation ability, so that more people can experience the unique charm of fine jewelry and better reflect their self-worth.