Some people say that pearls are women's favorite, suitable for women of all tastes, levels, occupations and ages. Therefore, in a sense, pearls are more popular and friendly jewelry than diamonds. The following is the pearl sales method I have compiled for you. Welcome to read the collection.

Pearl sales methods 1 pearl sales skills-learn the "pearl language" and establish a cordial relationship with customers.

Some people say that pearls are women's favorite, suitable for women of all tastes, levels, occupations and ages. Therefore, in a sense, pearls are more popular and friendly jewelry than diamonds.

China is the country with the earliest pearl culture and the largest pearl production at present. The annual output of freshwater pearls in China accounts for more than 95% of the total pearls in the world.

Familiar with pearls, know pearls, especially like pearls.

To be familiar with pearls, we must first be familiar with the basic properties of pearls, understand the differences in composition between natural pearls and cultured pearls, and the basic differences between real pearls and imitation pearls.

Pearl is an organic gem from pearl shell, which is mainly composed of calcium carbonate and organic matter. Natural pearls can only be found by accident now. Even in Hepu, Guangxi, which is rich in natural pearls in China, it is difficult to see traces of natural pearls.

Pearl culture is based on the principle of natural pearl formation, artificial planting of pearl nucleus in pearl shell, and then artificial culture. Generally, seawater pearls colonize the spherical core, while freshwater pearls colonize the organic soft body in the pearl shell. Therefore, cultured seawater beads are mostly spherical, while freshwater beads are mainly oval. Now freshwater pearls can also be colonized by spherical solid cores and grow into round freshwater pearls.

Both natural pearls and cultured pearls can be called true pearls. The biggest difference between natural pearls and cultured pearls is the internal structure. The nucleus of natural pearls is generally very small, so pearls grow layer by layer from the nucleus to the outside, showing a radial structure. Cultured pearls have a large core, which is usually made by cutting pearl shells. The inner part of the nucleus is a parallel layered structure, and only the outer layer of the nucleus will be a radial structure.

Therefore, if the pearl has been perforated, the natural pearl can't see the separation between the pearl core and the pearl core, while the cultured seawater pearl can often see the separation between the outer pearl core and the pearl core, and the horizontal layer of the pearl core can also be seen to form a striped image under strong light, with a relative density slightly higher than that of the natural pearl.

The biggest difference between real pearls and imitation pearls is that real pearls have a special pearl luster, with protrusions or "herpes" on the outer layer and layered structure on the surface layer, so two real pearls will feel sandy when rubbing against each other. Although imitation pearls can also approximate the luster of pearls, they are always different when you look closely. In addition, their surfaces are often smooth and light to the touch (except for grinding pearls and shells). If the pearl has been perforated, it can often be seen that the imitation pearl has peeling at the perforation.

Understand pearls

We must understand the process of pearl culture and the difficulties and risks of pearl culture.

Breeding pearls is a kind of venture capital. Even if everything goes well, you may not be able to harvest many fine pearls with thin skin and large grains. In case of typhoon, tsunami and other disasters, pearl shells may be washed away by the sea or get sick, and may lose all their money.

Generally, cultured pearls have to go through four steps, namely, cultivating pearl shells, inserting cores, cleaning, cultivating and harvesting, which last for several years. Among them, the delicate work of pearl oyster technology, if it is inserted well, the cultured pearls will be good, and if it is not inserted well, it may cause the death of pearl oyster or raise pearls with poor quality. Before being put into the sea for culture, the inserted pearl oyster should be kept in clear water for several months. When pearls can be harvested, it is usually 2-3 years later.

Many pearl farmers are afraid of typhoon damage, and sometimes they often harvest early. As a result, the pearl skin gloss is very poor and the pearl layer is very thin, so it can't be sold at a good price naturally. Many pearls will peel off after wearing for about a year, which is mostly the case.

In order to understand the value of pearls, it is necessary to understand the corresponding relationship between the quality and price of pearls and understand which factors have the greatest influence on the price of pearls.

Generally speaking, the price of pearls is mainly affected by six factors such as luster, leather, size, shape, color and collocation of pearls (see the quality inspection section of pearls).

These six factors are sometimes difficult to say which is more important, and often work together. This is the charm of pearls, and it is also a place where salespeople can play.

Generally speaking, pearls are large and round, and only with good luster and good leather can they be valuable. Other factors are more influenced by regional cultural traditions and personal consumption preferences.

Understand the customer's needs and economic ability.

Pearl is a timeless fashion, a dream from a princess to a small jasper, and the best annotation of women's gentle and romantic mood. Although most women love pearls, the needs of different customers are different and their ability to pay is obviously different. Pearl sellers should first find this difference and find pearls that every customer wants and can afford.

For example, some people need pearls in order to wear expensive evening dresses to attend some important banquets or social activities. At this time, what they need is high-quality, large and special seawater pearls. And many ordinary women may just want to find a pearl that gives them a little feeling at ordinary times and prove that they once had it. At this time, the seller may wish to choose a freshwater pearl for her according to her height and thinness.

If the customer wants to give it to a friend as a gift, the seller also needs to know the recipient or the purpose of the gift. If the guest wants to match the existing pearl ornaments, he must know the situation of her original ornaments and so on.

Pearls are different from other jewels, and people who are interested in management should establish a "sample library" with complete categories, various grades and qualities, and the number need not be too large. Because China has a large pearl production, it is relatively easy to do so. The variety and grade are complete, which can provide customers with greater choices. More importantly, it can not only give sellers an opportunity to show the smoothness and warmth of high-quality pearls, but also compare the price advantages for some lower-grade pearls.

Of course, when displaying pearls, sales technology is still very important. Don't show the best pearls at once. The correct way is to be close to what the customer wants, but the pearls with slightly poor quality will go from bad to good until the transaction is completed. It is best to show the more expensive pearls after the transaction.

Learn "Pearl Language" and establish a cordial relationship with customers.

The so-called "pearl language", also called "the way of pearls" in the United States, requires the seller of pearls to have a specific state, or to have an emotional exchange with customers and pearls to achieve sensory interaction. Not only sell goods, but also use pearls to integrate feelings and establish customer files. Only by establishing a close relationship with customers (usually women) can customers accept the beauty of pearls naturally and easily. Therefore, it is best to sell pearls by women, and it is best for people with good temperament and certain experience. Usually, once this relationship is established, customers can easily become long-term customers.

When displaying pearls, sellers should show special care for pearls, so that guests can feel that pearls are a living gem. It is best to put pearls in a flannel tray, so that customers can appreciate and feel the elegance of pearls.

Introduce romantic and mysterious stories and legends related to pearls to customers, especially when accompanied by male customers, which have a greater impact on the transaction. If the male customer is the decider, you should introduce them to some technical details of pearl cultivation or factors that affect the quality of pearls, and impress them with your professional knowledge.

Let customers wear it directly, or let customers appreciate it in front of the mirror, or experience the elegance brought by pearls when touching and wearing it. Usually, when a male buyer is present, he must try to get her male partner to praise her directly and make them moved by pearls.

Let customers realize that pearls are a kind of jewelry with wide adaptability, which can be matched with a variety of clothes and coordinated with different environments. Wearing a big high-quality pearl to participate in some important social activities can produce unexpected results. Top pearls can even become family heirlooms, precious gifts from mothers to their daughters, and express their maternal love.

Pearls and diamonds are very complementary jewels. The brilliance of diamonds can reflect women's independence, wisdom and personality; And pearls reflect the gentleness, romance and elegance of women. It can be said that a good diamond ring, a good pearl chain and a pair of good pearl earrings are essential "outfits" for ladies and gentlemen. And a big diamond pendant and earrings, with a good pearl ring, will also impress many white-collar and fashionable professional women and make successful men unforgettable. It can be said that pearls and diamonds are essential jewels for women.

Pearl and jade are jewels that can strengthen women's characteristics and complement each other. In ancient China, there was an incisive praise, saying that a talented person and a beautiful woman or a match made in heaven was a "perfect match". Beads are pearls, tender as water; Jade is jasper, white jade is flawless, and today is Jing Cui. Combining rigidity with softness can fully reflect women's elegance, generosity, wealth, elegance and beauty. Pearl is not only for wearing, but also a romantic memory, a legend, a culture or a history. Therefore, the seller must have rich self-restraint and spiritual communication with the future owner. Only in this way can they achieve unexpected achievements.

Pearl sales method 2 1. For sales representatives, sales knowledge is undoubtedly necessary. Sales without knowledge can only be regarded as speculation and can't really experience the fun of sales.

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2. Successful promotion is not an accidental story, but the result of sales representatives learning, planning and applying knowledge and skills.

3. Sales promotion is the application of common sense, but only by applying these concepts that have been proved by practice to the activists can it produce results.

4. The preparation and planning before promotion must not be ignored. Only if you are prepared can you win. Prepare sales tools, opening remarks, questions to ask, words to say and possible answers.

5. Strength combined with sufficient preparation in advance and inspiration on the spot can easily disintegrate a powerful opponent and achieve success. 7. The best sales representatives are those who have the best attitude, the richest commodity knowledge and the most thoughtful service.

6. The way to get an order begins with finding customers. Cultivating customers is more important than immediate sales. If we stop adding new customers, sales representatives will no longer have a source of success.

Nowadays, the pearl jewelry industry is highly competitive. Therefore, if you don't master the operation methods of pearl jewelry stores and don't understand the operation methods of pearl jewelry stores, you will be defeated by similar pearl jewelry stores in the pearl jewelry industry, let alone investors who make gold mines in the pearl jewelry market through pearl jewelry stores.

Pearl sales slogan

I love Zhu Zhu, I love Edsky, and I love my life.

Second, the grain is abundant, and the grain sees the truth. Have Desky and enjoy a better life.

Third, Desky Pearl loves her, so give her Desky!

Fourth, love without makeup.

5. Daisy Pearl, the apple of my eye.

6. I wear it, I am beautiful, I am strange, this is my favorite Desky.

7. Wear what I choose and choose Desky.

Eight, Desky, keep the happiness of women!

Nine, the essence of the sun and the moon, bright pearls, jewels, dazzling.

Ten, the ninth five-year plan, as you wish.

Eleven, fate, just for you, Desky, let the pearl drop into your heart!

Twelve, eternal "precious" products, with a lifetime!

Thirteen, when you meet Desky, there will always be surprises.

Fourteen, daisy pearls are more than beautiful.

Fifteen, Zhang Shang Pearl years treasure, bright life.

Sixteen, the charm of women needs Desky to light up for you!

17. Desky, because of you, she bloomed her due glory.

Eighteen, Desky, precious and graceful.

Nineteen, the truth is only for you, and fate comes to Desky!

Twenty, pearl desk, beautiful life.

Twenty-one, the pearls that are scoured out choose jewelry beauty makeup!

Twenty-two, love this Zhong Dai, whether he wants it or not.

Daisy, the symbol of true love!

Twenty-four, daisy pearls, the taste of women.

Twenty-five, the beads are round and jade, cherish life, daisy jewelry.

Twenty-six, there is no best, only better, daisy jewelry insists on leading.

Twenty-seven, the desk pearl, the beauty of the pearl is better than the world.

Twenty-eight, perfect, just for you.

Twenty-nine, Desky, beauty is only for you who understand!

Thirty, just for you, cherish your life.

Thirty-one, true love is such a pearl that it is hard to give up Desky!

Thirty-two, noble people are not expensive, the beauty of Desky.

Thirty-three, this situation can be treated, so that love has no regrets.

Thirty-four, Julien Jiuzu, love in the world!

Thirty-five, true feelings, cherish, daisy.

Thirty-six, jewelry is natural and clever.

I hope my pearls are beautiful? Choose Dusky!

Thirty-eight, there is Desky, there is happiness.

Thirty-nine, Pearl Krabs earnestly, beads into the heart.

Forty, people who love "wearing" and "thinking" are curious and interesting (wonderful/colorful) all their lives.

Forty-one, bring a silky feeling and imagine a beautiful trip.

Forty-two, Julian's nine families are the best in the world!

43. Create fashion and carve nature.

Forty-four, love is a precious (real) jewel, and love is in Desky.

Forty-five, Daisy Pearl, witness the moment of love!

Forty-six, a natural beauty, with your witness, you show your perfect and precious feelings, and you will never abandon the pearl, Daisy.

47. Desky jewelry, just for you.

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