I think consumers need to pay more attention to the price of goods. After all, a penny is worth a penny, and many cheap goods are basically fakes.

To some extent, when the live broadcast is becoming more and more popular, we can buy a lot of goods far below the price of physical stores online, and many users have developed the habit of buying goods online. This is a good thing in itself, but for all kinds of live broadcast rooms with goods, live broadcast rooms promote their products through various gimmicks, and even many live broadcast rooms will deliberately sell fakes. This behavior will not only seriously affect the normal development of the live broadcast industry, but also harm the basic rights and interests of consumers. As consumers, we need to screen out the most reliable categories among many commodities as much as possible, and don't be confused by the low prices of commodities.

1 is to pay attention to well-known anchors.

You can try to understand that if users buy things in the live broadcast rooms of various small and medium-sized anchors, because these anchors themselves have no credit endorsement, it is difficult for users to guarantee that the goods they buy are genuine. In this case, if users choose large and medium-sized well-known anchors, because these anchors themselves have certain influence, in order to maintain their reputation, these anchors will basically not sell fakes in the live broadcast room.

The second way is to pay attention to the price of goods.

All goods will have their own lowest price. If the goods in a live broadcast room have far exceeded the market price, users need to pay more attention before buying goods. To some extent, even if an anchor can get a more favorable price, the price of a commodity can't be more than twice as cheap as the outside. For users, it is best for them not to be greedy for petty gain, especially when buying all kinds of goods with high quality requirements, users should be able to choose goods with higher prices.

At the same time, I think the whole live broadcast industry needs to further limit the behavior of bringing goods in the live broadcast room, so as to ensure that users will not be deceived by the anchor.