Recently, another great event happened in the economic and investment circles. Ma Yun, founder of Alibaba Group, turned his attention to the costume rental platform Rent the Runway(RTR). According to public information, Ma Yun, founder of Alibaba Group, and Cai Chongxin, executive vice chairman, invested $20 million in Rent the Runway, an American women's clothing rental website, through Lanchi Capital, and * * * enjoyed the strong support of Rent the Runway by Wardrobe.

There are many platforms in costume rental, such as Clothes, Lyle Tote, Doraemon, Goddess School and Clothes 23. Why does renting a runway in the United States attract Alibaba's attention?

Let's have a brief look at Taxi Runway. Runway Rental is an American women's rental service platform, which was established in 2009. Through one-time lease, rose lease, indefinite lease and other means to provide users with rental services for dresses, wedding dresses, jewelry accessories, brand clothing and other products. According to public information, the runway rental has completed the E round of investment before Ali's recent investment. In 20 10, it obtained150,000 USD series A financing,1USD series B financing, 24.4 million USD series C financing in 20 13, and 60 million USD series D financing in 20 14.

Costume rental's experience in "Taxi Runway" is in the forefront, no matter from the time of establishment or business experience. The costume rental Platform, which first emerged in China, also took renting runways as its originator.