That's because Swarovski's selling points are different. Although he is just a artificial gem and other crystals, its sales are very good, because there is a great brand spirit behind him. Moreover, his cutting technology is also excellent, so Swarovski doesn't sell his raw materials, which means he doesn't know crystal. He sells technology, ideas and the value behind it. So by selling these things, he makes his sales better and better.

Swarovski crystal is not a mineral crystal, but an artificial crystal. Simply put, it is crystal glass. Swarovski's selling point is not raw materials, but his unique cutting technology, which makes the polished crystal stone shine; Coupled with a rich product line, creative design, and a hundred years of brand history and so on. So for Swarovski, the crystal he sells is not a real and imitation concept. Is the concept of handicrafts and luxury goods. So he sold the idea, which made his sales become so good.

The secret recipe for the success of the Swarovski family is always inseparable from the word innovation. After nine years' efforts, daniel swarovski, the founder, created the automatic cutting machine for perfect cut crystal, which brought the crystal manufacturing industry into a new era. This is also what they pay. They can't make so much money from fake crystals for no reason.

In addition, Swarovski also launched high-end jewelry, aiming at benchmarking luxury jewelry brands and grabbing customers from brands such as Bulgari and Cartier. Swarovski laid out new concept retail stores in order to achieve better growth. In addition, entering the e-commerce channel and launching high-end products are also the key steps for Swarovski to find new profit points.