Taobao live broadcast has become one of the popular ways in the e-commerce industry, and Blue Fatty is a well-known online celebrity in this environment. He attracted the attention and love of many consumers with his funny image and fan interaction. Therefore, "Taobao Live Blue Fatty" not only refers to a person's name, but also represents a "selling mode" and an avant-garde e-commerce marketing strategy.

The appearance of blue fat man has injected innovation and vitality into Taobao live broadcast industry. He asked himself to keep joking and happy all the time, and made the audience feel relaxed and happy through constant product comments, singing and dancing, and interacting with fans, resulting in a desire to buy. Moreover, the model brought by the blue fat man is not only a new sales method, but also a good shopping experience and social platform.

In the Taobao live broadcast industry, the blue fat man has become a beautiful landscape. He is not only a network celebrity, but also a unique marketing talent. Through vivid and interactive live images, he created a pleasant shopping atmosphere for consumers and won the support and love of many fans. This successful experience has been borrowed and imitated by many businesses.