Brand positioning: Macquarie/Macquarie is positioned as a luxury brand serving a few people.
Brand Vision: Design fashionable and luxurious products for young people on different occasions.
Brand tonality: "Modern, luxurious, fashionable and simple"
Product characteristics
A symbol of wealth
Macquarie/Macquarie brand is rich and luxurious. These contents are conveyed through its brand visual identity system. From a sociological point of view, luxury goods are goods of the aristocratic class. It has status, status and superior privileges.
Show beauty
Luxurious fabric materials are combined with exquisite design details. Since its establishment, we have designed unique products with excellent craftsmanship and the spirit of respecting the materials themselves. Show beauty from the inside out.
Personalized
Macquarie/Macquarie-"Every product has a unique design". Every Macquarie/Macquarie product is the product of an independent designer. Designers express their inner attitude, and use unique design to interpret the attitude of wearing mcquarrie/Macquarie, which is different from others.
Location specificity
Macquarie/Macquarie is positioned as a luxury brand serving a few people. It is Macquarie/Macquarie's eternal goal not to change the brand nature, maintain its positioning and abide by its value.
Public's sense of distance
In terms of market consumption positioning, Macaulay/Macquarie brand serves a few "rich people". Luxury consumers are even more reluctant to use a commodity that everyone has. Therefore, in order to maintain the superiority of the target customers, it is necessary to make the public feel distant from them.
Historical reputation
Originated in Italy in the early 20th century, FILIPPO MAIGELI from Ma Erkai likes to combine luxurious fabrics with exquisite design details. Since its establishment, Filippo Maigeli has been widely recognized by the Italian upper class for its excellent craftsmanship, the spirit of respecting the materials themselves, the communication between products and customers, and the feelings it brings to customers.