European and American brands in the jewelry industry are indeed in the forefront of the world, with a century-old brand heritage. However, domestic jewelry brands are ahead, not only in terms of capacity supply, but also in terms of brand building. It is true that we can't judge many domestic jewelry brands by a single dimension, but there are indeed industry leaders among these brands, and there is also room for development that cannot be ignored. Let's list the different advantages of different brands in China, so that everyone can have a reference before buying jewelry, which one to choose for diamond ring, which one to choose for colorful treasure and which one to choose for fashion style, which is more targeted.
1. Buy trust and go to Chow Tai Fook
As a pioneer in China's jewelry industry, Chow Tai Fook's more than 2,000 stores across the country are its best advertisements and business cards. Chow Tai Fook has a wide range of products, and there are also many personalized IP products, from the earliest popular Fuxing bag to the best-selling HELLO KITTY series, from high-end jewelry to daily wear, from gold to platinum and K-gold jade. Buying jewelry at Chow Tai Fook is also equivalent to choosing a trust.
2. Buy a wedding ring, I will.
Judging from the brand name, I am really romantic. As a diamond expert in love and marriage, I DO's diamond ring has made many romantic and sweet lovers. I DO's romance makes every couple unable to refuse. At the wedding, each couple will make the most important promise to each other in their lives. I DO's store decoration is also very warm, and the proper explanation of the shopping guide makes you become a diamond expert after buying the wedding ring.
3. Buy a design and go to Zhou Shengsheng.
Looking at the homogeneous products in the jewelry market, Zhou Shengsheng is definitely a clean stream. In terms of design, Zhou Shengsheng has been constantly innovating, and the combination of gold and onyx has become an explosion in the jewelry market for a time. The innovation of some bracelets has captured the hearts of many men. Bold skull design and six-character motto design make jewelry no longer exclusive to women.
4. Buy gold to go to Laofengxiang
Lao Fengxiang is a time-honored brand in the jewelry industry. Born in Shanghai, Lao Fengxiang is no less than Beijing Caishikou Department Store in the field of gold sales. It is worth mentioning that after years of experience, the number of stores of Lao Fengxiang is constantly expanding. Now consumers all over the country can buy Lao Fengxiang's gold, and Lao Fengxiang has become a gold business card for gold jewelry and gold collection.
5. Buy colored baby for Enzo
China people still need constant education in the market for the consumption of colorful treasures, and Enzo has taken on the responsibility of spreading the aesthetic feeling of colorful treasures, and has always been fascinated by the creation of colorful natural gems, turning them into pieces of jewelry for daily wear, lighting up consumers' mood with colors, and deciphering consumers' mood with colorful treasures.
6. Buy emotions to write poems.
It is said that jewelry is the medium of emotion and the best token to convey emotion. Unswerving love, unswerving friendship, and accompanying affection, no matter what kind of feelings, can be found with jewelry. This year, Spring launched a series of time products, using dates to freeze important moments in life, and using jewelry to condense romantic memories in time. If you have memorable moments, you can find the eternity of time in Springer's jewelry world.
Jerry Lee proposed Fan Bingbing's diamond ring as high as 20 carats, and now the star's diamond ring has evolved from "pigeon eggs" to "egg"! There are many problems on the Internet. Is it true that the more you love a diamond, the deeper it gets? Cartier's charm lies in its romance and is favored by many stars. All the jewelry watches that appeared at Chen Xiao and Michelle Chen's wedding came from Cartier.
Everything in Cartier is unique, perfect forging and full of European feelings. Every diamond ring in Cartier has a touching love story. Diamond ring and love are like romance at first sight, which is why people always put it down.
CHAUMET Bee, my love is low-key and connotative. Not long ago, Song Joong Ki held a simple and pure wedding for Qiao Mei, but the wedding ring was still full of caution. This series of rings implies that love is like honey. Although it is hard-won, we are happy about it. Lovers, like bees, defend love with diligence, wisdom and persistence, making love as sweet as honey and as soft as honey, deducing happiness and brewing peerless beauty. Simple and generous style, although there is no pigeon eggs, but it is in line with their simple and pure love.
The most ingenious diamond ring is Darry Ring, which has set a romantic rule since its birth. A man can only customize one with his ID card in this life and give it to the only woman he loves in this life, which means "the only true love in this life".
How can such morality not be moved? Moreover, if you want to buy a Darry Ring ring, you need to buy a diamond ring in Darry Ring to enjoy the only love in your life.
Diamond ring is not only for proposing marriage, but also contains love and affection. Huang Xiaoming held a grand wedding for the baby. The pear-shaped diamond ring is unique and full of love for the baby. Love has nothing to do with the size and brand of diamonds, but your mind.
Fashion and high value, engaged in fashion jewelry industry for 8 years, love jewelry, love fashion, love sharing.
There are many kinds of jewelry brands in China, and we often see many jewelry brands on the first floor when we go shopping. Chow Tai Fook, Zhou Shengsheng, chiba jewelry, Zhou Dasheng and Luk Fook are the core of high-end shopping centers. Specifically, which jewelry brand is better? In fact, each has its own merits.
Chow Tai Fook
Chow Tai Fook, a well-known jewelry brand, is also the leader of the trend of Zhou surname in jewelry industry. Before liberation, the competition in gold shops in Hong Kong was fierce. Yes, the fineness of gold is always 999 gold, but Zheng Yutong, the founder of Chow Tai Fook, boldly invested heavily and created 9999 gold for the first time, which provided a solid foundation for Chow Tai Fook's rapid development. 20 17 Chow Tai Fook chose Zhao as its brand spokesperson.
Zhou Shengsheng
Their home decoration style is very high-end, founded in Hong Kong, and has a long history. It is said that the founders of Zhou Shengsheng and Chow Tai Fook are cousins, and their favorite brand names come from the Book of Changes. The cycle is endless. After listening to the moral, I really want to start with one thing.
Zhou Dasheng
Speaking of this brand, it is really a face of disgust. Many people must want to ask, are these founders a family? This world is really a coincidence. The founder is also surnamed Zhou, so he was named Zhou Dasheng. This reminds me of King Adi's hurry. However, their family is super willing to spend money to endorse, and invited Angelababy, a traffic star, whose popularity has been completely opened.
Chiba jewelry
Chiba jewelry is a rising star in the jewelry industry. Although it is not as long as Chow Tai Fook and Zhou Shengsheng, it has its own characteristics in product design and stands out among traditional jewelry. Compared with Chow Tai Fook's 9999 gold, chiba jewelry's gold craft has ulterior motives. This technology mainly comes from Italy. One-time stamping technology ensures that the hardness of products is higher than that of traditional gold on the basis of maintaining purity, and overcomes the characteristics of low hardness, easy wear, easy scratching and difficulty in maintaining delicate patterns of traditional gold and ordinary gold jewelry. In addition to the unique product quality, Anne Hathaway, an international movie star, spoke with her heart and became the official cooperative brand of New York Fashion Week. This is not something that ordinary jewelry brands can do. In order to enter the international market, the design must be elegant and fashionable. Think about it, it is really super happiness and pride to have a product from their family.
Liu Fu jewellery
Liu Fu Jewelry was established in Hongkong, and its shop decoration is very characteristic of China, but its products are no different from traditional jewelry. At present, in the case of weak overall retail atmosphere, Lukfook has increased the proportion of mainland stores, but it has not promoted its performance. Since the spokesmen have chosen TVB· Raymond and Bridget, a mainland flower, my personal feelings have not played a big role.
Jewelry is not endorsed by any brand. Because people who know can see clearly, usually only complicated things depend on reading the brand.
I am a jade craftsman. What is cost-effective for people who know jade? What is low cost performance has nothing to do with the brand. Usually, the bigger the brand, the more expensive it is, and the lower the cost performance. For big brands, the main thing is better service, and customers can buy with confidence, but the price will be much more expensive.
People who know jade will definitely not go to brand jewelry stores to buy jade. Other jewelry industries should be similar to this.
Jewelry can be said to be the most cost-effective category, which mainly benefits from brand premium, including not only brand value, but also design value, collection value, rarity and so on. However, it is obvious that the cost performance of jewelry brands is also an aspect that has been criticized. According to a person familiar with the matter, a well-known domestic brand wedding ring with a 0.5-carat platinum ring holder often has some activities in the store, and there is still some room for discount in sales. In the end, it can be purchased at a price of about 8.5%. After internal coordination, the ring is finally sold at a price of about 40%. It can be seen that the price of this kind of inlaid jewelry is seriously high, which is also the reason why many consumers choose international famous brands such as Cartier, Tiffany or VCA. It is true that the price is higher, but high-grade inlaid jewelry often has a certain space to preserve its value, or at least there is no possibility that the price space is too large at the purchase stage.
Therefore, judging from the classification of jewelry, domestic brands have the highest cost performance among pure gold jewelry, even if they contain a certain added value of manual design, they are still much higher than inlaid jewelry. The reason is the lack of brand value.
If it is only used as an accessory, then the jewelry of domestic brands depends on the eye, buy it if you like, and don't think too much. Jewelry is not a category that can be more cost-effective. If it covers the needs of maintaining and increasing value, then it is really difficult for modern jewelry brands to choose, and auctioning antiques is relatively more feasible.
Shenzhen is a famous jewelry processing and distribution center, and there are many high-quality jewelry designs that do not lose international brands at all. There are also many jewelry brands in China, and chain stores are all over the country.
China Hongkong brands are:
Chow Tai Fook, Zhou Shengsheng, Luk Fook Jewelry, Xie Ruilin, etc.
2. Domestic jewelry brands:
IDO, Lao Fengxiang, Dai Mengde, Chao Hongji, winning number, Zhou Dasheng, Mengjinyuan, Kimberly, Psychic, Old Temple Gold, Chiba and so on.
Each province also has its most representative brands.
Zhejiang Mankalong, Medea and so on.
There are also some well-known online brands on the Internet.
Diamond birds, coral diamonds and so on.
In recent years, domestic jewelry brands have risen, especially Shenzhen, as the distribution center of Chinese jewelry processing and wholesale, has produced many jewelry brands, competing with international first-line brands.
I. Hong Kong brand
Chow Tai Fook, Zhou Shengsheng, Luk Fook, Xie Ruilin, etc.
Chow Tai Fook should be the big brother in China's jewelry industry, with nearly 3,000 stores.
Zhou Shengsheng
Zhou Shengsheng attaches great importance to the construction of brand culture, and its jewelry design is deeply inspired. The retro style of the British style is refreshing.
Second, other domestic brands.
Lao Fengxiang, Dai Mengde, Chao Hongji, winning number, Zhou Dasheng, Mengjinyuan, Kimberly-Clark, Psychic, Old Temple Gold, Millennium and so on.
Third, some emerging customized brands of bulk diamonds.
Bird, Michelle Diamond, Clady, Zachary, Brovis, etc.
Jewelry is not cost-effective, only suitable for unsuitable, like it or not.
Why do you say that? Let me tell you something about it. First of all, different brands of jewelry have different styles and different main stone parameters, so there is no comparability.
Secondly, jewelry has different forms in nature.
There is a certain gap in prices according to different places of origin, and the comparability is not strong.
The last and most important reason is that different brands have different brand values, so it is difficult to compare them.
Therefore, for jewelry, there is no problem of high cost performance and low cost performance.
For your question, which domestic jewelry brand is cost-effective? In fact, it mainly depends on how you look at the cost performance.
We should know that the positioning of each jewelry brand is different, some are high-end, some are fashionable, some are fair, and so on. This will make their prices different. In terms of cost performance, it must be jewelry with the same parameters, with low price and high cost performance.
Among the domestic jewelry brands, some old brands still have a premium because of their high popularity, and the price is a bit expensive, but there will be discounts when they engage in activities, so if they buy at this time, they will be cost-effective.
If you want to buy a diamond ring for the person you love, you can customize it if you want to be cost-effective. It is best to choose a brand that specializes in customizing diamond rings. There is no premium, the price is cheaper, and there is a romantic implication. For example, Levi's diamond ring is only given to one person in his life, which shows that he only loves one person in his life.
In short, it is cost-effective and needs to shop around. The second is to look at your own needs and choose cost performance according to your needs.