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Leading China's jewelry auction industry
Aoyan

Established in 2006, Beijing Guanbo International Auction Co., Ltd. is the first professional auction institution of jewelry and jade in China approved by the Ministry of Commerce. Focus on the auction and promotion of contemporary jewelry and jade carving works of art, with the main purpose of spreading jade culture and the business purpose of finding, creating and realizing value for customers, and strive to build the most professional platform for the exchange of Chinese jewelry and jade works and the dissemination of jade culture.

Guanbo Auction uses the corporate code of conduct of "courtesy only" and "righteousness only" to guide colleagues in the company to "be a man" and "do business" in order to pursue the style of Confucian businessmen.

1. Basic information about reading.

1. 1 background of pipe wave auction industry

I have a master's degree in gemology from China Geo University, an EMBA degree from Guanghua School of Management, Peking University, a registered quality inspector of national jewellery and jade, a registered diamond appraiser from British Gemmology Association, a vice-president and deputy secretary-general of China Jewellery and Jade Jewelry Industry Association, a secretary-general of Jade Branch of China Jewellery and Jade Jewelry Industry Association, the founder and previous judges of China Jade Carving Award, the editor-in-chief of China Jade Carving and Stone Carving Award Collection and the editor-in-chief of Complete Works of China jade carving master. Learn jade, devote yourself to Chinese jade culture, and integrate the history, culture, collection and investment of China gems through the baptism of scientific research and trade. Collect more than ten years of jewelry industry resources and auction industry experience and integrate them, and pour them into jewelry and jade professional auction institutions to achieve "specialization in the industry".

Relying on the accumulation of industry resources for many years, Guanbo Auction has established strategic cooperative relations with many China jade carving master, famous jade carving studios and jade carving art collectors, systematically and orderly promoted the auction of jewelry and jade carving art, promoted the revival and development of Chinese jewelry and jade culture, gradually established the market value system of contemporary jewelry and jade carving art, and promoted the transformation of jewelry and jade carving from traditional jewelry crafts to contemporary jewelry and jade art. ..

20 12 China jewelry yearbook

1.2 Guanbo Auction Professional Team

As the first professional jewelry and jade auction institution in China, the auction has an advisory team composed of national famous experts, scholars and jade carving masters, including Sun, executive vice president and secretary general of China Jewelry and Jade Jewelry Industry Association, Yuan, professor of Jewelry College of China Geo University (Wuhan), Wu Ruihua, doctoral supervisor of Jewelry College of China Geo University (Beijing), Gu Yongjun, master of arts and crafts of China, and Yu Jing of China jade carving master. The expert advisory group provides opinions and suggestions for the auction appraisal, auction evaluation and auction collection of Guanbo auction. At the same time, Guanbo Auction has a service team with first-class professional quality and advanced service concept composed of professional jewelry and jade appraisers and auction industry professionals. It has a high level of appraisal and evaluation ability for jewelry, jade and contemporary jade carvings, and can provide the most professional and best service for collectors of jewelry, jade and contemporary jade carvings.

1.3 Main auction results of Guanbo auction

Since its establishment in 2006, Guanbo Auction has successfully held more than 60 auctions, involving Hetian jade, jadeite, diamonds, colored gems, etc., with its professional operation team, perfect operation platform, rich media resources, authoritative expert consultant team and rich gemstone industry resources. The auction turnover rate rose steadily, with 20 1 1 total turnover exceeding 1 100 million yuan.

Guanbo auction always insists on innovation. Over the past six years, we have continuously built a brand of jewelry and jade carving art auction, achieved excellent auction results, and explored a suitable auction road for jewelry and jade carving art.

2. Contemporary jade carving auction without reserve price

2. 1 "big player"-auction of China jade carving master's works without reserve price.

The "big player" founded by Guanbo Auction-the auction of China jade carving master's works without reserve price has been successfully held for four times since 2008, and has now developed into a well-known auction brand, which is deeply loved by buyers and sellers. All the lots of "Big Players" are China jade carving master's works, and all of them started at no reserve price, which not only lowered the entry threshold of jade carving art collection, but also provided collectors with a platform to show themselves and an opportunity to test the market recognition of their works, and also played a positive role in the market atmosphere.

20 12 China jewelry yearbook

2.2 "Rising Sun"-auction of young and middle-aged jade carving masters with contemporary strength without reserve price.

"If the Sun Rises"-The auction of young and middle-aged jade carving masters of the contemporary strength school is an auction without reserve price, which has been held once a year since 20 10. "If the Sun Rises" will collect the fine works of jade carving creators whose works are distinctive and famous in the industry, and auction them without reserve price. This has built a new platform for the jade carving industry and injected a sense of freshness into the market.

2.3 "Exquisite and Beautiful Jade"-China Jade Carving Boutique Auction without reserve price.

"Exquisite and Beautiful Jade"-China Jade Carving Boutique Auction without reserve price is another auction brand created by Guanbo Auction since 20 12. It is beneficial to the healthy development of the industry to put contemporary jade carvings under the strict scrutiny of the public and the market and conduct an open, fair and just auction. This auction mode can attract more people to participate and expand the audience of jade carving works of art. Such a small boutique auction without reserve price has many lots, a large number of lots, a high turnover rate, rich lots and fast updates, and endless innovative works, which will give buyers more choices and also play a very good role in promoting creators. Generally speaking, the auction of jade carving without reserve price not only meets the needs of society, but also promotes the development of the industry.

3. Special auction

20 12 China jewelry yearbook

3. 1 Special auction of China jade carving master's personal annual works.

Guanbo Auction Innovatively Launches Special Auction of China jade carving master's Personal Annual Works. 20 1 1 held a special auction of ten China jade carving master's personal annual works, including Zhai Yiwei, Yan Guiming, Fan Junmin, Qi, Ge Hong and Qu Lijun, with a total turnover of over 70 million. Subsequently, the auction was held in the autumn of 20 12, with a special auction of the annual works of six individuals, including Huang, Qu Lijun, Yang, Jiang, Ge Hong and Fan Junmin. Through effective brand operation and marketing, Guanbo Auction transformed the core value of China jade carving master brand into high added value and sales force, and formed a systematic strategic plan in China jade carving master brand positioning, image packaging, marketing promotion and other aspects, thus promoting brand building in China jade carving master, creating an exchange and publicity platform for China jade carving master to show his works and position his brand, and broadening the sales channels of China jade carving master's works. Solve the problem of single circulation channel of master works, sort out and publicize China jade carving master's artistic style system, rewrite the marketing model of contemporary jade carving art, build an authoritative and sustainable price system of China jade carving master works, and then set the value benchmark of jade carving art industry.

3.2 Special Auction of Collection Agency

Guanbo Auction cooperated closely with many collectors, and launched a special auction of collectors' collections in the spring of 20 1 1, organized a special auction for each collector's most distinctive and valuable collections, and systematically presented each collector's collection style to the market.

3.3 Special auctions of all kinds of jewelry and jade.

Over the years, Guanbo Auction House has organized many special auctions of different kinds of jewelry and jade, including Hetian jade carving, jade carving, diamond carving and Shoushan stone carving. A special auction of South Red Agate Jade Carvings will be held at the end of 20 12. Bringing a variety of jewelry and jade categories into the special auction is the result of tube wave auction adapting to the market and exploring and innovating.

4. Guide the development of China's jewelry and jade auction industry.

Beijing Guanbo Auction House is the first professional jewelry and jade auction institution in China, and the first company in China to hold contemporary jade carving auction. As a service organization, Guanbo Auction has built a communication and trading platform in the field of jewelry and jade carving art for the contemporary jewelry and jade industry and the audience of jewelry and jade carving art. Since its establishment six years ago, the company has been committed to building the most professional jewelry and jade carving art auction organization in China. In the process of continuous exploration and innovation, an auction of jewelry and jade carvings was held. Through the influence of auction, the innovative development of jewelry and jade carving works of art has been promoted, the creative consciousness of creators and the collection view of collectors have been affected, and the whole high-end jewelry and jade market has been further promoted. Guanbo auction has set an example for Chinese jewelry and jade auction industry, provided experience, guided the healthy development of Chinese jewelry and jade auction industry, and promoted the development of contemporary jade carving industry in China.

20 12 China jewelry yearbook