When arranging the storefront of a monopoly store, many related factors should be considered, such as the size of storefront space, the quantity of goods, the style and function of goods, the layout and brightness of lights, the width of channels, the location and scale of checkout counters,
Installation and government regulations on construction, etc.
In addition, the layout of the store should be adjusted according to the seasonal changes, so that customers can constantly feel the freshness and novelty and stimulate their desire for continuous consumption. Generally speaking, the pattern of specialty stores can only last for three months, and monthly subscription has become one of the promotion methods of many stores. The owner can click to enter Tuba Rabbit.
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First of all, the specialty store
The design pays attention to the spatial layout form.
The spatial pattern of specialty stores is complex and diverse, and each operator can choose and design according to his actual needs. Generally, the general plan is determined first, such as the space of salespeople, the proportion of customers' space and goods' space, and the division of areas, and then changes are made to show the goods in detail.
(1) Three spaces in the store.
There are many kinds of monopoly shops with colorful spatial patterns.
It seems difficult to find a regular spatial division. In fact, it is only the result of the combination of three spaces, just like a kaleidoscope. Although the change is endless, it is only the result of the movement of several colored papers. Therefore, these three spaces are closely related to the spatial pattern of specialty stores.
Commodity space: refers to the place where goods are displayed, and there are many options such as box, platform and shelf.
Shop assistant space: refers to the place where shop assistants need to receive customers and engage in related work. There are two situations: one is confused with the customer space, and the other is separated from the customer space.
Customer space: refers to the place where customers visit, choose and buy goods. According to different commodities, it can be divided into three forms: out-of-store, in-store and combination of inside and outside.
(2) Four forms of store spatial pattern.
According to the quantity, types and sales methods of goods, the three spaces can be organically combined, thus forming four forms of spatial pattern of specialty stores.
Contact shop: the commodity space is adjacent to the street, where customers buy goods, and the clerk serves in the store, separating the customers from the clerk through the commodity space.
Store closing: product space, customer space and clerk space are all in the store, and product space separates customer space from clerk space.
Closed, global store: all three spaces are in the store, and customers can freely and roaming to choose goods, which is actually open-shelf sales. This type may or may not have a certain staff space.
Contact, closed and mobile stores: contact commodity space is added in closed and mobile stores, that is, customers have both in-store space and out-of-store space. This type also includes two forms: clerk space and non-clerk space.
Second, analyze and study various spatial forms in detail.
(1) Contact store with small staff space. This type of spatial pattern is a tradition.
Formally, there is no room for customers' activities. Customers contact shop assistants and buy goods on the roadside. It has three characteristics: first, the clerk has a small space; Second, the customer activity area is outside the store; Third, the commodity space is in the storefront. Click to get a free design.
This type requires the clerk to have a unique service form. If the clerk stands at the counter, it will alienate the customer, and being too active will make the customer feel forced to sell. Pretending not to know is the secret of success. This pattern is suitable for monopoly shops with low-priced goods, convenience goods and daily necessities, and its business scale is small, which has all the characteristics of early shops.
(2) A store with a wide staff space. This spatial pattern also puts customers outside the store, and the clerk contacts customers through the counter. The difference between contact and the small space of the clerk is that the clerk has a large space for activities. Its characteristics are as follows: shop assistants have a wide range of activities, customers are outside the store, and goods are placed in the store.
Because the contact shop displays goods on the pedestrian passage, the space of the clerk in the contact shop is mostly narrow, but some of them are wide, which is suitable for selling goods or small gifts that do not need time-consuming, careful selection and are easy to carry.
This form allows the clerk to keep a proper distance from the goods, and the customers can choose the goods freely and freely, without oppression and wariness. Shop assistants should not stand in a row in front of the counter, but should use a wide space to do all kinds of work, which can bring vitality to the store and attract customers to buy.
(3) Closed shops with small clerk space. In this type of store, customers can only see the goods when they enter the store, and the space of the clerk is relatively narrow. Most of them are located in prosperous areas, with more customers, and the space occupied by shop assistants is minimized.
This model is generally suitable for the trading of valuables, gifts and other commodities, and some monopoly stores such as biscuits, candy and tea use this model, supplemented by some contact types.
In a closed store, the behavior of shop assistants plays an important role in whether customers buy or not. In a closed store with a small space, the clerk's every move is very obvious, such as the clerk standing in front of the counter, which will definitely make customers lose interest in buying. For example, shop assistants can display goods, clean windows and do statistics, which can not only attract people's attention, but also alleviate the rigid atmosphere in the store.
(4) Closed shops have large space for clerks. This type of shop is where customers, shop assistants and goods are indoors. Shop assistants have wider space for activities, and customers have plenty of space for activities. The most common one is the store facing the street, which is very suitable for selling expensive gifts and high-end goods. There is a clear distinction between inside and outside the store, and customers who have no desire to buy rarely enter. Broad customer space can make people free.
Watching and buying, the overall layout of the store gives people the feeling that you are welcome to come, even if you don't buy it. This kind of shop strives to create a warm and intense atmosphere in the store, so as to enhance customers' purchasing mood with the environment.
(5) The closed global store provides space for shop assistants. The characteristic of a closed and mobile shop is that there is no merchandise displayed in the storefront. After customers enter the store, it is like roaming, visiting and buying in the world of goods. Stores that adopt this form include grocery stores, grocery stores and stores that deal in personal items such as records and fashion.
The biggest feature of this model is to send a message to customers that "shop assistants don't sell goods to customers". This model often sells ordinary goods and customers have the ability to choose. Shop assistants should not be too enthusiastic, nor should they stare at customers with curious eyes.
(6) A closed global store with no space for clerks. This type of store, customers who don't know the store will not easily enter, and there is no difference between the activity space of the clerk and the activity space of the customer. It is specially designed for selling high-quality products. This kind of goods itself has carried out strict screening and selection for customers. At the same time, the goods operated by such shops are expensive, and customers are more careful when buying, so they often need shop assistants to explain and act as consultants to customers. Shop assistants should not only take money, but also be active among customers. Sales behavior should be relaxed and natural, and the position of the clerk should not be fixed in the middle of the store waiting for the customer to greet.
(7) Contact, close and travel shops with clerk space. There are many shop assistants in this kind of shop, and the contact, closed and traveling shop layout with shop assistant space is generally suitable for shops with large sales volume and low price, such as selling pictures and some popular goods. Customers don't have to ask the clerk often, they can judge their own choices. The clerk is only at the cashier's desk and doesn't interfere with the customer's buying behavior. This pattern generally requires spacious space and can display complete goods.
This type of clerk can specialize in cashier work, even if he enters the customer's space, he should not be greeted. But the store is empty, which will give people a feeling of depression, and it is difficult for guests to come to the door. At this time, the clerk had better go to the customer's space, get busy and attract the attention of the crowd.
(8) Non-contact, closed and itinerant shops without clerk space. Although this type of shop does not display the most top-grade goods, it often needs clerk to explain, explain and provide consultation for customers. Generally suitable for ordinary popular clothing stores, such as leather goods.
Shops, etc. Most of them use popular prices, and there are many kinds of goods, giving people a popular impression.
The structure of closed and traveling shops is very similar to that of contact, closed and circulating shops, but the atmosphere of the shops is completely different. The former is a high-class aristocratic store, and the latter is a popular mass store, so the behavior and service methods of the clerk are very different.
For a contact, closed and sightseeing shop without clerk space, the clerk should not crowd at the door, giving people the feeling of guarding the door; When customers choose goods, don't stand by and look at them, but pretend not to know. When customers have questions, appear in front of them immediately.