With the development of the times, people's consumption concepts and aesthetic attitudes are constantly changing. The jewelry industry is no exception. For example, now more women choose their own jewelry instead of waiting for men to send it. According to this social and cultural change, jewelry dealers will formulate more advertising and marketing strategies for independent women to attract more target groups.

Social culture is one of the important driving forces of jewelry marketing. By understanding and adapting to different cultural factors, jewelry sellers can formulate better marketing strategies, increase sales and attract more target consumers.