According to personal preferences, the positioning and product concepts of the two brands are different, so each has its own advantages.

Alice Jewelry is a new brand established in Hong Kong by 20 1 1. Chow Tai Fook is an old brand with good quality, but it has a brand premium and the price is relatively expensive.

Alice Jewelry is an international designer brand, focusing on the art jewelry of the global national flower, adhering to the original design style, and designing romantic, elegant, commemorative and treasured art jewelry with the theme of the global national flower.

Alice jewelry will be more in line with young people's tastes and more cost-effective than Chow Tai Fook in style design!

This is also an important factor for Alice jewelry to quickly occupy the market.