Lihua Street is adjacent to Tianfu Square and located between Renmin South Road and Daye Road, with a total length of more than 400 meters. It was named because it was located in the southeast of Shuwai City in Ming Dynasty and many pear trees were planted. Lihua Street has such complex buildings as Xinghui Southwest Gold Mall, Huangcheng Jewelry Trading Center, Yanshikou Square, Wang Ming Building, Modern Window, Urban Ideal, etc., and more than 100 gold and jewelry enterprises have settled in and operated. It is the largest jewelry distribution center in southwest China, and the third largest gold jewelry trading center in China after Beijing Liulichang and Shenzhen Shuibei, enjoying the reputation of "pear blossom in southwest China". In recent years, in order to further enhance the environmental features of Lihua Street and enhance the consumption experience, Chunxi Road Street has unified the signs such as street, greening, lighting, house facade and storefront signs, making the block look brand-new. 20 19, Lihua street was rated as "the most beautiful street in Chengdu".

In order to fully display the uniqueness, culture and industrial characteristics of Lihua Street, Chunxi Road Fashion Vibrant Zone, Chunxi Road Street, Golden Development Centennial Company, Jinjiang Qibao Industry Association, etc., from the background of Lihua Street jewelry industry, combined with the "December Qibao City in Chengdu" held in July of the lunar calendar every year in the Song Dynasty, focus on jewelry trading around traditional "Qibao" products such as gold, silver, coral, agate, amber and glass.

After the opening of the street, nearly 100 local jewelry merchants in Lihua Street, Qingnian Road, Tianfu Red and other areas will actively unite with Qibao City of Lihua Street to launch rich preferential activities around the consumption of gold jewelry. At the same time, banks will also cooperate with merchants to implant digital RMB application scenarios, provide a number of shopping rights, and financial empowerment will promote consumption. During this period, the "jiaozi Voucher" pioneered by Jinjiang District will also be used for the first time, bringing more tangible "welfare" to consumers. Through the close cooperation and coordination of the government, banks, merchants and industry associations, Qibao City of Lihua Street will present a grand consumption feast to gather local citizens and attract tourists from all directions in the golden autumn season, and open the promotion curtain of "National Day Golden Week" in Chunxi Road business circle in advance to ignite the market consumption sentiment. At the same time, the "First Seven Treasures Creative Exhibition in Jinjiang District" will be held on the first floor of the Southwest Gold Mall and the outer square area, and a month-long exhibition, experience and shopping exposition will be held around the "Seven Treasures", including theme small theater, digital art exhibition, decoration exhibition of seven treasures in the new country of Korea and North Korea, yard market, craftsman's craft assembly space, etc., to ignite the enthusiasm of citizens and tourists, so that more people can deeply feel the happy and beautiful life of Jinjiang in the full swing atmosphere.

Moreover, in order to make innovation return to the main city and inject a steady stream of original vitality into the industrial development of the block, Lihua Street will also launch the "First Qibao Young Designers Competition" in September, focusing on the local cultural elements of Sichuan, Chengdu and Jinjiang, collecting creative jewelry theme design works for original young designers around the world, attracting outstanding young teams to settle in and incubate outstanding original works, and promoting talent introduction and industrial cooperation.

In addition, in order to further enhance the consumption experience and realize the interactive promotion of popularity and business spirit, Chunxi Road Street will also fully learn from domestic and foreign characteristic blocks to create advanced cases, invite well-known domestic creative design companies to create the neighborhood atmosphere around Qibao City, integrate more young fashion elements, and plan and set up vibrant urban functional areas to attract more young fashion groups to punch in. At the same time, in order to fully display the cultural and community attributes of Lihua Street, the block will also introduce well-known cultural operation brands, reproduce the "Thousand Seal Academy" of Chengdu's four major academies in the Qing Dynasty, and promote the integrated development of literature, business and tourism through tourism and business writing. In the later period, Qibao Museum will gradually present and popularize the knowledge of Qibao, show and experience the whole process of jewelry from raw materials, design, processing and production, establish a home for young designers, and hold works collection, original competitions and auctions regularly. Let more young people return to the main city.

Qibao City of Lihua Street promotes the transformation and upgrading of traditional industrial blocks through new economic guidance, digital empowerment and new scene blessing. It is an innovative exploration for the government, enterprises, businesses and industry associations to jointly create characteristic blocks, and it will also become the next punching point and consumption gathering place in Chunxi Road business circle of Network Celebrity.