It can be said that for married people, gold jewelry is just needed, and Qixi and National Day in the second half of the year are the peak sales seasons that jewelry stores must seize. There are two ways for a gold shop to seize the opportunity of marriage:

1. Combine wedding-related industries to form a wedding alliance.

2. Pre-sale in front of the store preempts the wedding crowd. Aiming at the gift market and creating young jewelry gifts will be the performance growth point of the gold shop in the second half of the year. Facing the jewelry market, what jewelry terminal stores need to do is to tell customers the reasons why they have to buy with the help of ritual sense and specific consumption scenes, such as the adult ceremony of the college entrance examination and the blessing ceremony for peace, so as to make jewelry a necessity for daily work and social interaction. Secondly, as a salesperson, if you want to be really familiar with the goods, you should not only know the general location of the goods and what the selling points of the products are, but also know which style to recommend at the first time when customers have budgetary needs. Of course, being able to speak so seriously is also a long-term persistence and effort. You can't completely understand it overnight, but you still need to listen to the course again.