/kloc-how does the jewelry store conduct drainage after the event in the second half of October?
1, traffic drainage For a large number of consumers who will buy jewelry and diamond rings, they are ready to get married, so if they want to get married, they will naturally go to the wedding shop to choose a wedding dress and discuss the wedding details. Especially in wedding dress shops, the average passenger flow is not less than 200 people/day. (These are accurate users of jewelry stores. ) of course, you can't miss this opportunity of exposure and drainage! Let's first determine a product, that is, desktop ornaments printed with customers' jewelry store advertisements. Putting it in a wedding dress shop is equivalent to bringing more than 200 accurate exposures every day (at the same time, in the process of communication between the wedding dress shop and customers, the impression of the jewelry store is constantly deepened). Because there is no competition between jewelry stores and wedding dress shops, it is easier to talk about mutual cooperation. After talking to the bridal shop, we need to arrange gifts. The attraction of discounts alone may not be enough. We can send it directly, choose a cheap and exquisite earring/ring, and guide them to the store to collect it, thus completing the drainage action. During the period, the conversion rate is five times that of normal activities. 2, drainage products+sales staff to get a lot of traffic, it depends on the discount in the store and the ability of sales staff. For example, we set up a ring as a gift to collect, learn more about customers according to their size, and then tell customers about other discounts in the store and invite them to visit and try it on, so as to deepen customers' trust in us with quality service. After leaving customer-related information, the salesperson must come to the door for maintenance regularly.